FRESH WEBSITE REDESIGN FOR A LONG-TIME CLIENT

FRESH WEBSITE REDESIGN FOR A LONG-TIME CLIENT

by | Aug 31, 2022 | custom website, digital news, News, website design, website redesign

Keeping websites fresh and modern is essential to maintaining a thriving brand. When years go by without attention to website design, features can get outdated while the look and feel gets stale. When the opportunity presented itself for our long-time client, Atlanta Medical Clinic, to rebuild their website, we developed a full, site-wide redesign.

By adding new features and stronger visual elements, we created a more modernized look to the website that was organized for easy navigation. With the addition of a helpful chatbot and a recent patient reviews pop-up, our team was able to make the site more user friendly and implemented a strong push on calls to action.

“From top to bottom the whole website was built with the user experience in mind,” says Seth Sullivan, our graphic designer for the site. “Creating a website where people can comfortably and conveniently find treatments for their pain was the driving force behind the design.”

Working with a long-time client is always so rewarding, but building a website from scratch is just as fun! Reach out to the BrandMinded® team today to get started building or redesigning your website.

BRANDING COLLATERAL FOR NONPROFIT GALA EVENT

BRANDING COLLATERAL FOR NONPROFIT GALA EVENT

by | Aug 29, 2022 | brand awareness, brand identity, Branding, Custom Collateral Design, digital advertising, digital news, Event Branding, hosting events, News, nonprofit organizations

This past April, our non-profit client, ForHearts Worldwide, hosted a gala event called “A Night ForHearts” in honor of their new brand launch. Also to celebrate passing the leadership baton from one Chairman to the next, this event was going to be one to remember and deserved custom designed pieces that would tastefully enhance its memorability.

The BrandMinded® graphic design team was tasked with creating elegantly designed collateral pieces that embodied the celebratory nature of the event while showcasing the new brand’s logo. We created several branded pieces for the event including invitations and welcome cards. Using elegant gold lettering, a starry night background, and a clean design, the finished pieces exemplified beautiful memorability and polished sophistication.

SHOWING OFF WHERE TAMPA BAY TAKES OFF

SHOWING OFF WHERE TAMPA BAY TAKES OFF

by | Aug 24, 2022 | brand awareness, brand identity, Branding, copywriting, custom photography, digital advertising, digital news, News

The Westshore District is where Tampa Bay takes off. Home to various businesses, venues and community spaces, the BrandMinded® team was thrilled to show off the District’s hidden gems in Visit Tampa Bay’s 2022 Visitor’s Guide. From engaging copywriting to creating a playful and trending design, the two-page spread captures Westshore District’s beauty and unique qualities. With stunning photography and a striking headline referencing the Tampa International Airport, the advertisement is a successful addition to representing our client and strengthening their brand identity by showcasing all that Westshore has to offer.

Explore the Westshore District and see more of our work by keeping up on social media! Follow along on Instagram, Facebook, Twitter, and LinkedIn @WestshoreAlliance.

A SHARED PASSION FOR GIVING BACK

A SHARED PASSION FOR GIVING BACK

by | Aug 22, 2022 | digital news, News, website design, website redesign

Building a quality company starts by building a quality culture. That means creating a culture that allows team members to be proud of the work they do and feel they are making a difference. So, when the opportunity presented itself to build a new website and help increase donations for an inspirational non-profit called the Merrell Noden Track Club, the BrandMinded Team jumped at the opportunity.

A talented and elite runner, Merrell was an even better person. So, when he passed away from cancer in the Spring of 2015, friends and family were inspired to do something to keep his memory and wonderful positive spirit alive. The result is the Merrell Noden Track Club, a non-profit that provides high level coaching for high school runners whose high schools do not provide winter track.

LeadMinded Listings Stats

To date, the MNTC and taught hundreds of high school runners, male and female, to embrace the love of running and sportsmanship that Merrell embraced every day. It has also helped dozens of high school runners to attend top universities where they have continued their running careers.

Most importantly, as he did his entire life, the MNTC allows Merrell to keep bringing people together and forming lifelong friendship. We encourage to visit MNTC.run, learn more about Merrell and please donate whatever you can.

A VIDEO TO SAY THANK YOU

A VIDEO TO SAY THANK YOU

by | Aug 3, 2022 | digital news, News, video production

After dedicating 20 years to our client Westshore Alliance, Ann Kulig announced she was stepping down as Executive Director. The challenge presented to the BrandMinded Team was how to help our client honor her for all she had done, and appropriately say goodbye.

The solution was to secretly reach out to her many friends and colleagues in the Westshore community and produce a heartfelt goodbye video to be played on the giant video board at Raymond James Stadium during the annual meeting. So as Ann sat quietly in the front row, head down and overcome with emotion, hundreds of friends and colleagues watched her farewell on the big screen, and then stood to say thank you with a long round of applause.

 
SEO & QUALITY CONTENT CAN INCREASE ORGANIC BY OVER 100%

SEO & QUALITY CONTENT CAN INCREASE ORGANIC BY OVER 100%

by | Jul 29, 2022 | digital news, News, SEO

While working with one of our clients, Synergy Health (synergynaples.com) we had the tough challenge of separating them from the rest of the pack and other companies that use the word “Synergy” in their name.

To accomplish this, we created strong branding campaigns local to their native market like “Naples Leading Chiropractic Clinic” “Innovative, Non-Surgical Joint Pain Relief”, “Making Naples Better”, and more.

We complimented this with quality original content featured on their blog, white-hat link building techniques, citation management, and monthly technical SEO services. Constantly working to make sure the website is in full compliance with Google’s best practices and continuing to test different Meta titles, and descriptions. Adding full Schema markup to all the pages was also very helpful for this website to increase Organic ranking.

As a result of our efforts in SEO for this client, we have seen some phenomenal improvements over the last year.

Organic Website Traffic for this client has increased by 108% since last year due to our ongoing SEO and content efforts.

increase your organic site traffic

Total website traffic for this client has also increased by over 100% since last year with a large part of this driven by Organic Search (Google, Bing, Yahoo, etc.)

website users increased

As you can see in the graph below, more than 80% of their website traffic is coming from Organic Search so it becomes obvious how much of a difference this has made on their business.

website traffic from organic search

Conclusion

While SEO and Content Creation does not ever deliver immediate results, the case study above shows how over time, the results can be immense. Investing in quality original content and experienced SEO practitioners will give your business a huge lift over time if done properly.

Interested in using our services for your business? Drop us a line on our website.

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