Play Golf, Save Lives: A Tampa Nonprofit Fundraiser

Play Golf, Save Lives: A Tampa Nonprofit Fundraiser

On Monday, October 3rd, ForHearts Worldwide will host its 2nd Annual Drive to Save Lives Golf Tournament at Carrollwood Country Club. Once again, Centennial Bank has stepped up as the major sponsor for the event.

The challenge for BrandMinded, of course, is to promote the event and ensure its success. Our approach: a multi-faceted strategy to attract players, secure additional sponsors and maximize donations for this amazing cause.

First, to spread awareness, BrandMinded launched a campaign of email blasts, text messages, a website blog, social media posts and a Facebook event page. To facilitate registration and sponsorship signups, all posts are linked to a custom landing page on ForHearts.org. That makes it simple for participants to find more information, register, or become a sponsor right on the website.

To further awareness, the BrandMinded team designed, wrote and placed a profile article about ForHearts.Org in the popular Tampa Magazine. For anyone who didn’t know about the organization or its mission of providing pacemakers for those who can’t afford them around the world, this article shares the compelling story. We then complemented that article, in the same issue, with a promotional ad for the golf event. Along with the event details, the ad included a convenient QR code to increase ease and likelihood that readers visit our landing page to sign up.

To maximize engagement, we implemented a system of automated response messages online. Upon signing up for the event, each player receives a series of automated messages keeping them informed and engaged. The messages also work to promote other opportunities available at the event and increase donations.

To continue branding and promotion throughout the event, BrandMinded designed and produced 25 on-site signs to be placed throughout the golf course. This both thanks the sponsors for their contributions and encourages them to consider taking part again next year. Bottomline, through email and SMS messages we have maintained engagement with those familiar with ForHearts and the golf tournament.

Through social media and Tampa Magazine we have reached out to a whole new audience. To date, the results are phenomenal. Already this Drive to Save Lives event is on par to exceed our client’s fundraising goals and be a day to remember of playing golf and saving lives!

Want to join in on the fun? Register to play or become a sponsor today!

BRANDING COLLATERAL FOR NONPROFIT GALA EVENT

BRANDING COLLATERAL FOR NONPROFIT GALA EVENT

This past April, our non-profit client, ForHearts Worldwide, hosted a gala event called “A Night ForHearts” in honor of their new brand launch. Also to celebrate passing the leadership baton from one Chairman to the next, this event was going to be one to remember and deserved custom designed pieces that would tastefully enhance its memorability.

The BrandMinded® graphic design team was tasked with creating elegantly designed collateral pieces that embodied the celebratory nature of the event while showcasing the new brand’s logo. We created several branded pieces for the event including invitations and welcome cards. Using elegant gold lettering, a starry night background, and a clean design, the finished pieces exemplified beautiful memorability and polished sophistication.

BRANDMINDED® HELPS NONPROFITS SHARE THEIR MISSION

BRANDMINDED® HELPS NONPROFITS SHARE THEIR MISSION

As a digital marketing agency, our mission is to help businesses strengthen their brand identity, increase brand awareness and help them reach their target audience through custom content strategies and campaigns. While this mission applies to each and every one of our clients, our work with nonprofits is designed to create a more significant impact – helping to raise awareness of their mission.

Nonprofit organizations, just like any other business, are a brand. Therefore, just like any other business, raising awareness is crucial. Over the years, BrandMinded® has been fortunate to work alongside various nonprofit organizations, including, Christine’s Hope for Kids, ForHearts Worldwide, and Merrell Noden Track Club, each on a mission to serve those in need, in various ways. We have helped them connect with prospective donors, spread awareness of their mission and increase donations, leading to truly exceptional results.

Christine’s Hope for Kids:

Christine’s Hope for Kids was founded in 2010 in honor of Christine Gianacaci, a 22-year-old passionate about helping children in need. During a mission trip to Haiti, Christine lost her life when a catastrophic earthquake hit, but her pursuit of spreading hope to children lived on. Christine’s Hope for Kids continues to serve local community agencies to benefit children in need, believing that even the smallest acts can greatly impact a child’s life.

ForHearts Worldwide:

ForHearts Worldwide is a nonprofit organization on a mission to save lives by providing implantable cardiovascular devices for people in need around the world. Since its founding in 1984, the organization has saved over 17,000 lives in over 20 countries. They are constantly working toward expansion to save thousands more.

Merrell Noden Track Club:

Merrell Noden Track Club was founded in 2018 to provide high-level coaching and competition opportunities for NYC runners whose high schools do not offer winter track. Named after Merrell Noden, a legendary high school track star who passed away from cancer in 2015, this organization is on a mission to share, nurture, teach and coach young athletes the love of running and commitment to sportsmanship.

Let us help you share your nonprofit’s mission with the world – contact us today to learn more.

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