brand awareness Archives

BRANDING COLLATERAL FOR NONPROFIT GALA EVENT

by BrandMinded | Aug 29, 2022 | brand awareness, brand identity, Branding, Custom Collateral Design, digital advertising, digital news, Event Branding, hosting events, News, nonprofit organizations

This past April, our non-profit client, ForHearts Worldwide, hosted a gala event called “A Night ForHearts” in honor of their new brand launch. Also to celebrate passing the leadership baton from one Chairman to the next, this event was going to be one to remember and deserved custom designed pieces that would tastefully enhance its memorability.

The BrandMinded® graphic design team was tasked with creating elegantly designed collateral pieces that embodied the celebratory nature of the event while showcasing the new brand’s logo. We created several branded pieces for the event including invitations and welcome cards. Using elegant gold lettering, a starry night background, and a clean design, the finished pieces exemplified beautiful memorability and polished sophistication.

SHOWING OFF WHERE TAMPA BAY TAKES OFF

by BrandMinded | Aug 24, 2022 | brand awareness, brand identity, Branding, copywriting, custom photography, digital advertising, digital news, News

The Westshore District is where Tampa Bay takes off. Home to various businesses, venues and community spaces, the BrandMinded® team was thrilled to show off the District’s hidden gems in Visit Tampa Bay’s 2022 Visitor’s Guide. From engaging copywriting to creating a playful and trending design, the two-page spread captures Westshore District’s beauty and unique qualities. With stunning photography and a striking headline referencing the Tampa International Airport, the advertisement is a successful addition to representing our client and strengthening their brand identity by showcasing all that Westshore has to offer.

Explore the Westshore District and see more of our work by keeping up on social media! Follow along on Instagram, Facebook, Twitter, and LinkedIn @WestshoreAlliance.

BRANDMINDED® HELPS NONPROFITS SHARE THEIR MISSION

by BrandMinded | Aug 17, 2022 | brand awareness, charities, custom content, digital marketing, digital news, nonprofit organizations

As a digital marketing agency, our mission is to help businesses strengthen their brand identity, increase brand awareness and help them reach their target audience through custom content strategies and campaigns. While this mission applies to each and every one of our clients, our work with nonprofits is designed to create a more significant impact – helping to raise awareness of their mission.

Nonprofit organizations, just like any other business, are a brand. Therefore, just like any other business, raising awareness is crucial. Over the years, BrandMinded® has been fortunate to work alongside various nonprofit organizations, including, Christine’s Hope for Kids, ForHearts Worldwide, and Merrell Noden Track Club, each on a mission to serve those in need, in various ways. We have helped them connect with prospective donors, spread awareness of their mission and increase donations, leading to truly exceptional results.

Christine’s Hope for Kids:

Christine’s Hope for Kids was founded in 2010 in honor of Christine Gianacaci, a 22-year-old passionate about helping children in need. During a mission trip to Haiti, Christine lost her life when a catastrophic earthquake hit, but her pursuit of spreading hope to children lived on. Christine’s Hope for Kids continues to serve local community agencies to benefit children in need, believing that even the smallest acts can greatly impact a child’s life.

ForHearts Worldwide:

ForHearts Worldwide is a nonprofit organization on a mission to save lives by providing implantable cardiovascular devices for people in need around the world. Since its founding in 1984, the organization has saved over 17,000 lives in over 20 countries. They are constantly working toward expansion to save thousands more.

Merrell Noden Track Club:

Merrell Noden Track Club was founded in 2018 to provide high-level coaching and competition opportunities for NYC runners whose high schools do not offer winter track. Named after Merrell Noden, a legendary high school track star who passed away from cancer in 2015, this organization is on a mission to share, nurture, teach and coach young athletes the love of running and commitment to sportsmanship.

Let us help you share your nonprofit’s mission with the world – contact us today to learn more.

GRASSROOTS MEDIA PLAN TO BUILD BRAND AWARENESS

by BrandMinded | Aug 5, 2022 | brand awareness, Branding, digital news, Tampa digital agency

When our client Agentes de Accidentes came to us on a mission to expand their brand awareness in local Hispanic communities throughout Tampa Bay, we recommended building a foundational layer using Out of Home (OOH) advertising. Keeping their highly specific target audience in mind, we knew our OOH recommendation needed to include a high frequency of traffic and hyper-focus on the local community.

The BrandMinded® team recommended using bus shelters and filling non-shelter areas with bus benches in specific zip codes with a higher Hispanic population in Tampa. Bus shelters and bus bench advertising offers a high frequency, as most of the traffic viewing the ads would be local drivers, people walking the route, or commuting on the bus daily. These ads are also cost-effective for reaching thousands of people daily and generating increased traffic to a website or other digital channels.

Once Agentes de Accidentes approved our recommendation, we got to work. Our team quickly and efficiently launched the creative and immediately saw the impact of the ads, both online and offline, in the community. Friends and acquaintances of the Agentes de Accidentes team saw the eye-catching ads. They responded by taking selfies with the creative and posting photos on their social media channels of the shelters and benches. Traffic to their website increased with an uptick in direct site look-ups – directly searching for agentesdeaccidentes.com – to learn more about their services. In addition, they received new clients who attributed seeing the ads on their daily commute to their peaked interest.

OOH, advertising helped our client, Agentes de Accidentes, reach the ultimate goal for any advertising effort, establishing brand awareness, credibility and trust in their local community. We raised awareness of this business on a large scale with a low-maintenance, cost-effective advertising strategy. Contact us today to learn more about the power of OOH advertising and how it may help your business!