BrandMinded Video Announces Major Expansion for Working Spaces

BrandMinded Video Announces Major Expansion for Working Spaces

Our client Working Spaces is known as the innovative leader in commercial office furniture and design. In St. Louis, Columbia, Kansas City and Denver they set the standard. When they make moves, the industry pays attention.

So, when it came time to announce the company’s expansion into the fast-growing markets of Nashville and Orlando, we felt it required more than a one-time announcement. We decided on a series of videos. Each revealing more about the big news. Each increasing engagement and giving the industry a chance to soak in the news.

Here’s just one of the videos in the campaign:

 

The data is clear. Video is a powerful tool to increase engagement for marketing online. But when built into a series of videos and posts, a true campaign, engagement can be substantially increased.

A VIDEO TO SAY THANK YOU

A VIDEO TO SAY THANK YOU

After dedicating 20 years to our client Westshore Alliance, Ann Kulig announced she was stepping down as Executive Director. The challenge presented to the BrandMinded Team was how to help our client honor her for all she had done, and appropriately say goodbye.

The solution was to secretly reach out to her many friends and colleagues in the Westshore community and produce a heartfelt goodbye video to be played on the giant video board at Raymond James Stadium during the annual meeting. So as Ann sat quietly in the front row, head down and overcome with emotion, hundreds of friends and colleagues watched her farewell on the big screen, and then stood to say thank you with a long round of applause.

 
PRODUCING TV COMMERCIALS TO FIT YOUR CLIENT

PRODUCING TV COMMERCIALS TO FIT YOUR CLIENT

There’s nothing better than working with clients you really like and enjoy. And that is the case with our client Accident Agents.

The mission of Accident Agents is to help guide members of the Latin Community through the legal, medical and insurance challenges after an accident or injury. But the passion and energy of the company comes from its owners, Juan Carlos Pinto and Richard Del Rio, and that passion is real. Their laughter and positivity is infectious. Their personalities strong. Their commitment to helping the Latin community, as genuine as it gets.

So, in shooting their first TV Commercial, the BrandMinded® Team created a loose, relaxed and fun environment. Enjoy the out-takes. Forget the cameras. Let them be themselves. Put everyone at ease and let their personalities shine through.

The result was a wonderful morning of laughing, learning more about each other and gaining a deeper understanding of their passion for Accident Agents. It also produced a series of very successful TV commercials for both TV and online, in English and Spanish. Mission accomplished, and more!

 

 
USING VIDEO TO CAPTURE TRUE EMOTION

USING VIDEO TO CAPTURE TRUE EMOTION

Our client, Hyde Park United Methodist, does wonderful work in the community. But when a member of the church anonymously donated $50,000 to struggling families at a local school, the BrandMinded® Team decided only a well produced video could capture the emotion and gratitude of the moment. As you might imagine, when a poignant video is shared on social media, engagement is off the charts. Enjoy!