ChatGPT has shaken up the way brands are approaching content marketing. The artificial intelligence (AI) platform can churn out content at record speed, but it’s far from perfect. AI-written content often falls short of meeting Google’s ranking criteria. That means it may never get in front of your target audience.
You might generate a ton of content, but what good is it if it’s buried under Google’s search results? It’s part of what makes professional digital copywriting services so essential. Every brand needs personalized, original content that’s developed with its key demographic in mind. Here are just some of the shortfalls of AI-written content.
AI-Generated Content Doesn’t Always Rank Well in Google
There are a couple of different reasons for this:
It Typically Doesn’t Meet Google’s Criteria for Quality Content
Google loves original, helpful content. It currently uses the EEAT content-ranking guidelines. It’s meant to ensure that searchers get results that demonstrate:
What we’re seeing ourselves, and also hearing from other marketing experts, is that AI-created content lacks in these categories. That’s because the content isn’t being written by a person with first-hand knowledge of the topic at hand. ChatGPT, for example, is simply a bot that’s trained to provide a response to an instructional prompt. High-quality content is the centerpiece of an effective content marketing strategy. Otherwise, SEO usually suffers.
It Can Be Harder to Differentiate Yourself from Competitors
While AI platforms may not intentionally create duplicate content, it’s more than possible to end up with content that’s similar to your competitors’. If you’re targeting the same demographic, there’s a good chance your blog topics may overlap with one another. If you’re all using AI platforms to create your content, how original will it actually be?
Businesses that leverage digital copywriting services will have the upper hand. They’re positioned to create trustworthy, high-quality content that’s written with expertise, experience, and authority. Which do you think will rank better in Google?
It Might Not Use Inclusive or Appropriate Language
Our culture at large is gradually becoming more aware of diversity, equity and inclusion. Brands now have a responsibility to be more mindful with their marketing materials, which includes content creation. Brands need to be intentional when it comes to using inclusive language and making sure their content represents different types of readers. Otherwise, you could end up alienating existing and potential clients — or worse, offending them.
It Doesn’t Put People First
Artificial intelligence churns out content without a human touch. Taking the time to really invest in digital content creation is a completely different approach. It puts your target audience at the center of the equation, instead of generic SEO keywords. You’re writing for them, not at them. The goal is to create content that recognizes their pain points and offers viable, helpful solutions. That’s how you gain trust and humanize your marketing materials. AI-created content doesn’t have that ability.
What Makes Digital Copywriting Services Different?
When you partner with a digital marketing agency that understands the landscape, it can unlock a steady stream of people-first content that ranks in Google. That, paired with other digital marketing efforts, can take your brand to the next level. That includes comprehensive SEO and SEM strategies, social media marketing, reputation management and more. In other words, digital content creation becomes one piece of an overarching plan that’s built specifically for you.
You’ll also have access to a team of experts who are steeped in the digital marketing world. From graphic design to digital advertising — and everything in between — BrandMinded is a leading voice in digital marketing. If you’re looking to up your digital content creation, reach out to the experts at BrandMinded® to get started.
In today’s digital age, your business’s visibility matters. More than three-quarters of consumers research a company’s online presence before visiting in person, according to one Visual Objects report . Customers are increasingly turning to online platforms to find and engage with businesses. As a small or medium-sized business, it’s imperative that you have accurate and up-to-date online listings. Positive online reviews are just the cherry on top.
This all emphasizes just how important it is to manage your online listings. It’s an easy task to overlook, especially if you’re a time-strapped business owner — but it’s an essential part of doing business today. As a leader in citation management in Tampa, BrandMinded® understands the many nuances of digital marketing.
Why it’s Important to Manage Your Online Listings
Let’s start by clarifying what an online listing is. It refers to the information available online about a business, which typically includes its:
- Business description
- Phone number
- Operating hours
- Customer reviews
When online listings are accurate, it increases the chances of a business appearing in search engine results, maps, directories, and review sites. This, in turn, can lead to increased website traffic, foot traffic, and sales. In other words, online listings allow customers to find your business. Inaccurate listings, on the other hand, can have negative consequences — like lost revenue, lower search rankings, fewer in-person visits, and decreased customer trust. Popular online listing platforms include:
- Google Business Profile
- Apple Maps
Incorporating Citation Management Services
Staying on top of your online listings is critical. With citation management, the goal is to ensure that every online reference to your business is accurate and current. That comes with many SEO benefits. For starters, it’s an important ranking factor for Google. When done correctly, citation management can:
· Build a business’s brand awareness
- Drive more traffic, both online and in person
- Ensure consistency by suppressing duplicate listings
- Help manage the logistics of opening and closing locations
Leveraging Software for Managing Online Listings
Whether you’re looking for citation management in Tampa or any other part of the country, partnering with an experienced digital marketing agency is vital. BrandMinded® understands how to maximize online listings, thanks to our proprietary listing software — LeadMinded.
With LeadMinded, businesses can automatically take control of their online listings. Our listing software is the only one on the market that protects the way your critical business information is displayed online. This puts you directly in the path of your customers. When they’re searching for businesses, your SEO-driven listings will rise to the top of the results.
LeadMinded can control your business information across the web. That includes eliminating any repetitive information and updating key information in real time. It can also increase inbound backlinks to your business’s website. LeadMinded is an all-in-one software that goes beyond online listings. It also gives businesses access to resources like:
- An unmatched CRM
- Lead conversion support
- Automated marketing
- Other digital marketing solutions like email marketing, social media scheduling and more
- Reputation management
- Call tracking
- Appointment scheduling
Taking steps to manage your online listings is one important part of an overarching digital marketing plan. BrandMinded® provides comprehensive solutions. In addition to our software for managing online listings, we also specialize in SEO/SEM, content marketing, high-quality graphic design, and other tools for staying visible in today’s digital world. No matter how great your business is, it won’t get far if customers can’t find you online. We give businesses what they need to stand out from the crowd and establish themselves in their local community and beyond. BrandMinded® can help you get there.
Business owners are often balancing two different objectives — meeting their goals in terms of day-to-day operations and growing their business. Small business growth is a job in itself. It requires time, expertise, and a comprehensive digital marketing plan. But what works for one business may not be appropriate for another. That’s why personalization is key.
As a leading Tampa marketing agency, BrandMinded® understands the power of creating customized digital strategies that are tailored to your business. Every business deserves to have a digital marketing agency in their corner that’s up for the task. Here’s how we’re helping small and medium-sized businesses succeed.
Reach Your Target Audience
Effective marketing is all about getting in front of your target demographic — and capturing their attention. BrandMinded® approaches this from all angles. We create personalized SEO and SEM strategies that are designed to improve your business’s Google ranking. As your target audience is searching for what they need online, you want to show up at the top of the results. That involves:
- Researching and understanding your target audience
- Optimizing your web content, blog posts, and other digital assets
- Placing strategic ads
- Maximizing your business’s online listings
When taken together, these strategies can help your business reach its intended demographic and build your customer base.
Build Brand Awareness
Reaching your target audience has everything to do with building brand awareness. Your online presence is an important piece of the puzzle. That’s where social media marketing comes in. This goes beyond placing ads on Instagram and Facebook. Effective social media marketing drives engagement while establishing your brand’s voice and identity. The right digital marketing agency will be fluent in different social media platforms — and will understand how to leverage each one to get your brand identity out there.
Content marketing is equally important to small business growth. Strategic blogging is a great example. The goal is to create helpful content that’s also optimized for search engines. When done right, content marketing establishes your brand as a voice your target audience can trust.
Convert Leads into Customers
Generating leads is an important part of small business growth. From there, it’s about converting those leads into paying customers. BrandMinded® is a digital marketing agency that helps businesses do just that, thanks to our lead management software. It’s called LeadMinded, and it creates custom user journeys from start to finish. It uses text messages, phone calls, emails, voicemail drops and more to prioritize lead conversion. It’s all together in one place, which allows for easy tracking.
Track Your Marketing Efforts
Launching personalized marketing strategies is one side of the coin. The other is following through and making adjustments as needed. That’s why it’s so important to track your marketing efforts. An experienced digital marketing agency will do a deep dive into the data, analyzing the parts of your plan that are getting the most traction and the areas that need more attention.
Every marketing strategy we use at BrandMinded® is backed by data. We evaluate these data points in real time, then use that information to guide our marketing recommendations. This allows businesses to better understand what’s resonating with their audience. That’s a crucial part of building customer loyalty and increasing revenue over time.
By partnering with our Tampa marketing agency, small and medium-sized businesses can focus on what they do best — and leave the marketing to the experts. You need a digital marketing agency that understands how to get (and keep) your target demographic’s attention, and ultimately turn them into long-term customers. Connect with us today to create a custom digital marketing plan for your business.
In today’s highly automated business world, it’s easy for digital marketing to lose its personal touch. At worst, it becomes a transactional relationship where a marketing agency simply delivers what it hopes will get the most clicks. But what about the business’s short- and long-term goals? And how are their marketing efforts supporting their growth? This is all to say that a generic, one-size-fits-all approach is a surefire way to get lost in the crowd. As a leading Tampa digital marketing agency, BrandMinded places a high priority on providing an excellent client experience from start to finish.
That’s about more than just great customer service. It’s about going above and beyond for our customers. At the end of the day, we’re problem-solvers first, marketers second. We believe it’s more than possible to create a digital marketing strategy that’s shaped by your unique values and goals. The result is an authentic, personalized marketing plan. Here’s how BrandMinded is redefining the customer experience.
Efficiency is the Name of the Game
Our mission is simple: to help our clients solve their marketing problems. That means understanding their pain points. This begins with a full strategic review where we take a deep dive into your brand identity. Where are you excelling — and where are you falling short? We analyze the competition, identifying growth opportunities and pinpointing how we want to take your business to the next level. Then we make a strategic plan for getting there that’s based on your business’s needs.
Communication is Key
Our client-focused approach means that we never churn out generic marketing plans. Our process is built on communication. We take the time to listen to our clients’ needs, understand their input and questions, and respond swiftly. Our goal is to act as an extension of your internal marketing team (with “team” being the key word). With BrandMinded, you can expect a collaborative experience. Instead of sitting on the sidelines, we immerse ourselves in your brand, culture, and values.
We take complex and time-consuming marketing tasks off your shoulders while keeping the lines of communication open. That often includes face-to-face meetings, regular status calls, and a general open-door policy. You’ll also have a clear point of contact who’ll be your go-to person whenever you need it. We’re always happy to host meetings for our local clients in our Hyde Park office.
Your Success is Our Success
As a client-centered Tampa marketing agency, we understand that we’re only as successful as our clients. To that end, we’re deeply committed to taking your business where it wants to go. We build data-driven marketing plans that include:
- Website design and development
- Content strategy and blogging
- Content creation
- Email marketing
- Personalized social media marketing
- Logo design and custom graphics
- Video animation, including short- and long-form video
- A full range of messaging and media buying across print, TV, radio and more
We’re data nerds who use real-time insights to inform our marketing recommendations. We’re constantly tracking activity and engagement across all platforms — and we share that data with our clients so they can see their marketing dollars at work. Transparency is key.
The reason we’re a top digital marketing agency in Tampa is because we always put the client’s needs first. Phoning it in just isn’t who we are. We go beyond what’s expected to increase your brand awareness and messaging to your target audience. That’s how you generate the kind of powerful ROI your business deserves. We specialize in solving the marketing needs of small- to medium-sized businesses. Give us a shout to see how we can work together to elevate your business.
Maintaining a positive brand reputation has never been more important. In today’s digital world, it’s increasingly becoming a more central part of effective marketing. In many ways, it can make or break a brand. There are two sides to this: being proactive in establishing a strong, positive image, and properly responding to negative situations that could tarnish your brand’s good name. At BrandMinded®, we specialize in reputation management services in Tampa to help brands grow strong.
Let’s talk about why it all matters — and, most importantly, how you can build a positive brand image in today’s digital landscape.
Reputation Management in the Digital World
Online reviews carry a lot of weight. A whopping 97% of consumers check product reviews before making a purchasing decision[MS1] , according to a 2021 PowerReviews survey.
If your brand has less-than-stellar reviews, that could impact your business’s bottom line.
With the rise of online reviews and social media commenting, consumers have more power than ever to shape a brand’s image. That’s why building positive brand awareness is so crucial.
How Brands Can Build and Maintain a Strong Reputation
Let’s dig into three simple ways brands can establish a strong reputation.
1. Encourage Customer Reviews
When you go to your Google Business Profile, having no reviews could deter potential customers. Building a strong bank of positive reviews helps establish you as a credible business. It also demonstrates that you’re a trustworthy brand. An added bonus is that online reviews can also improve your local search engine optimization (SEO) and website conversions to help attract a new audience.
Encouraging existing customers to leave reviews can go a long way. Email and text reminders are a go-to strategy to remind them to do so after using your services. Automating these reminders is the most efficient way to keep reviews rolling in.
2. Respond to Online Feedback
Think of online review management as a two-way street. Once your brand receives a new review — whether that’s on your website, Google Business Profile, or social media — be sure to respond thanking your customer or client for their feedback. This communicates that they have been heard and that you value their opinion. Do your best to put a personal touch on it. (A generic, “Thank you” can feel disingenuous.) Instead, mention what stood out to you about their review and be sure to thank them by name when possible.
Responding to reviews helps build credibility, improve customer trust, and enhance your overall online presence.
3. Don’t Ignore Negative Comments
It isn’t always possible to have 100% positive reviews. Even on your business’s best day, mistakes can happen. The most important thing is to respond swiftly to negative comments. Ignoring the reviewer could escalate the problem, especially if they start sharing and spreading their thoughts further on social media.
Damage control is all about hearing them out, validating their concerns, and doing your best to resolve the situation. Be sure to maintain a professional tone and avoid the urge to argue or “be right.” Instead, look for ways to solve the problem and end the interaction on good terms.
Online review management can often feel like a hefty task for time-strapped business owners. It requires constant vigilance and continually tracking user reviews and comments. That’s where we come in. LeadMinded is an all-in-one reputation management software that streamlines the process. It allows you to easily send review requests, monitor and respond to reviews in real time, and stream your most recent reviews right to your website.
When it comes to reputation management services in Tampa and beyond, the combination of our BrandMinded® team and the LeadMinded software is here to help brands gain new reviews and elevate their online presence. Get started with LeadMinded and other valuable services by connecting with the BrandMinded® team today!
Social media marketing has become its own art form. These platforms have exploded in recent years — and standing out from the pack is about more than just getting followers. The goal is to use your social media channels to:
· Connect with your existing customers
· Attract new leads
· Convert engagement into sales
· Build brand awareness
· Humanize your business
Social media users are bombarded with constant brand messaging, but being strategic can help you capture their attention. This type of marketing requires a nuanced approach and data-driven insights. An agency that specializes in social media marketing can do the hard work for you and get you the results you need. Here’s how.
Looking Beyond Surface Metrics
Whether we’re talking about a regular post or a paid ad, social media impressions only tell you how many times that content has been displayed on a screen. What it doesn’t reveal is how many people have clicked on it or engaged with it in some way. That’s a big distinction. Beyond that, “likes”, comments, and shares only tell you so much. Effective social media marketing goes beyond these kind of surface metrics and digs into the nitty-gritty details.
An agency that specializes in social media knows that understanding user behavior is key. That means zeroing in on engagement data across all platforms and content types to reveal:
· When your clients engage with your content
· What type of content they like to engage with
This information can help you create social media posts (and website content) that’s tailored to your target demographic.
Handling the Logistics
Managing your social media strategy is necessary but time intensive. Outsourcing these tasks to an agency frees up time and energy that you can devote to other things — like running and growing your business. At BrandMinded, we make sure that posts are delivered multiple times per week on all social media channels. Consistency is the name of the game. If you aren’t keeping up with relevant social media trends and posting interesting content, your brand will likely get lost in the crowd.
Creating Multilayered Social Media Posts
It’s easy for social media users to scroll past text-only posts, no matter how interesting they are. Succeeding on today’s platforms requires brands to create high-quality original graphics, gifs, videos, captions and more. These must:
· Get the attention of social media users
· Entice them to engage with it
· Reflect your brand’s voice
· Communicate your brand’s values
That’s a tall order, but the right marketing agency can deliver these must-have social media assets. Short-form video has become especially important since the rise of TikTok, YouTube Shorts and Instagram Reels. Social media users are particularly looking for authenticity. Salesy videos, for example, are usually off-putting. Instead, brands that are willing to be more natural and have a little fun on camera usually resonate more.
Expanding into New Social Media Channels
Being fluent in one social media channel doesn’t mean it will translate to another. Every platform has its own language, quirks, and challenges. Effective social media marketing requires brands to switch tactics and bring something different to each one. If you’re hoping to expand to a new channel, you’ll want an agency that has experience creating content for all the major platforms. At BrandMinded, we can guide you through every step of the process.
Strategizing Social Media Ads
Whether you’ve never advertised on social or you’re just looking for better results, a specialized agency can help your brand get the most out of social media advertising. Simply put, we know what works — and what doesn’t. We help brands use their advertising dollars wisely and in a way that will get their content in front of a wider audience.
Social media marketing has a lot of moving parts. BrandMinded is here to put it all together for you. Reach out to us today to get started.