Social media marketing has become its own art form. These platforms have exploded in recent years — and standing out from the pack is about more than just getting followers. The goal is to use your social media channels to:
· Connect with your existing customers
· Attract new leads
· Convert engagement into sales
· Build brand awareness
· Humanize your business
Social media users are bombarded with constant brand messaging, but being strategic can help you capture their attention. This type of marketing requires a nuanced approach and data-driven insights. An agency that specializes in social media marketing can do the hard work for you and get you the results you need. Here’s how.
Looking Beyond Surface Metrics
Whether we’re talking about a regular post or a paid ad, social media impressions only tell you how many times that content has been displayed on a screen. What it doesn’t reveal is how many people have clicked on it or engaged with it in some way. That’s a big distinction. Beyond that, “likes”, comments, and shares only tell you so much. Effective social media marketing goes beyond these kind of surface metrics and digs into the nitty-gritty details.
An agency that specializes in social media knows that understanding user behavior is key. That means zeroing in on engagement data across all platforms and content types to reveal:
· When your clients engage with your content
· What type of content they like to engage with
This information can help you create social media posts (and website content) that’s tailored to your target demographic.
Handling the Logistics
Managing your social media strategy is necessary but time intensive. Outsourcing these tasks to an agency frees up time and energy that you can devote to other things — like running and growing your business. At BrandMinded, we make sure that posts are delivered multiple times per week on all social media channels. Consistency is the name of the game. If you aren’t keeping up with relevant social media trends and posting interesting content, your brand will likely get lost in the crowd.
Creating Multilayered Social Media Posts
It’s easy for social media users to scroll past text-only posts, no matter how interesting they are. Succeeding on today’s platforms requires brands to create high-quality original graphics, gifs, videos, captions and more. These must:
· Get the attention of social media users
· Entice them to engage with it
· Reflect your brand’s voice
· Communicate your brand’s values
That’s a tall order, but the right marketing agency can deliver these must-have social media assets. Short-form video has become especially important since the rise of TikTok, YouTube Shorts and Instagram Reels. Social media users are particularly looking for authenticity. Salesy videos, for example, are usually off-putting. Instead, brands that are willing to be more natural and have a little fun on camera usually resonate more.
Expanding into New Social Media Channels
Being fluent in one social media channel doesn’t mean it will translate to another. Every platform has its own language, quirks, and challenges. Effective social media marketing requires brands to switch tactics and bring something different to each one. If you’re hoping to expand to a new channel, you’ll want an agency that has experience creating content for all the major platforms. At BrandMinded, we can guide you through every step of the process.
Strategizing Social Media Ads
Whether you’ve never advertised on social or you’re just looking for better results, a specialized agency can help your brand get the most out of social media advertising. Simply put, we know what works — and what doesn’t. We help brands use their advertising dollars wisely and in a way that will get their content in front of a wider audience.
Social media marketing has a lot of moving parts. BrandMinded is here to put it all together for you. Reach out to us today to get started.