There’s a reason blogging is a tried-and-true digital marketing strategy. According to inbound marketing experts HubSpot, most consumers read blogs multiple times a week — and have purchased something from a brand after reading the company’s blog. If your business already has a blog, you’re on the right track. If not, you’re likely missing out on a real opportunity to increase web traffic (and ultimately sales). Let’s unpack why all successful marketers value blogging.
1. It Can Increase Your Google Ranking
Blogging is a powerful content marketing tool. When done right, it can significantly improve a business’s Google ranking. The idea is to blog about topics that your target demographic cares about. To be clear, that doesn’t mean creating generic content in an attempt to get clicks. Google actually deprioritizes that type of content. Instead, it’s about generating authentic blog posts that communicate your brand’s voice while helping readers.
The internet is a crowded place, which is why discoverability is extremely important. Businesses that are intentional with their blogging strategy are more likely to attract new readers — and hopefully convert them into loyal customers.
2. It Establishes Trust with Consumers
Google’s recent helpful content update changed the way search results rank and appear to internet users. As the name implies, the initiative prioritizes content that is authentic and helpful to readers. It also devalues clickbait and unhelpful content. This is a good thing because it rewards websites that create reader-centered content. This, in turn, can establish a sense of trust.
If a reader is consistently getting helpful, relevant information from your blog, that positions your brand as a voice of authority that can be trusted. That trust will ideally lead to conversions and lasting customer relationships. Effective blogging keeps the reader engaged, offers solutions, and makes life easier for the reader.
3. Blogging Allows You to Serve Your Existing Customers
When it comes to digital marketing, blogging isn’t just designed to snag new customers. It’s also meant to support your customer retention efforts. Once you begin a client relationship, you want them to continue finding value in your brand.
For example, let’s say you’re a medical provider that specializes in orthopedic services. You create a helpful blog post with simple tips for supporting bone health and keeping your joints strong. Existing patients may read that and find it valuable — perhaps even sharing it with their social media network. That blog post is now being seen by new potential patients. It’s also serving existing ones and demonstrating your brand’s values around patient well-being.
4. It Integrates Naturally with Social Media
Blogging goes hand in hand with social media marketing. These platforms can engage users and provide a little teaser of your content. They can also direct users to blog posts with the click of a button. Short-form video is particularly popular right now, thanks to TikTok, Instagram Reels, and YouTube Shorts. Brands can translate their blog posts into short videos and post them on social. Meanwhile, longer videos can accompany blog posts directly on your site.
5. It Puts Muscle Behind Your SEO and SEM Marketing
SEO and SEM marketing have picked up a lot of steam in recent years. These digital marketing strategies leverage search engines to generate traffic. SEM marketing involves paid advertisements that put your website at the top of search results. (These are labeled as ads.) SEO, or search engine optimization, focuses on capturing organic search.
When an internet user types a search query into Google, the top results contain content that Google’s algorithm has determined is helpful. Blogging is an opportunity to optimize your content so that it ranks highly in Google and attracts visitors in an organic way.
If you’re wondering how to blog, you aren’t alone. At BrandMinded, we help businesses create a comprehensive strategy that supports their overall digital marketing plan. Reach out to us today to get started!
When developing a website, business owners tend to think about design, content, and how the site will serve their client base. Those things are certainly important, but it’s easy to overlook one other critical factor: security.
Specializing in website design and development in Tampa, BrandMinded understands how to build sites that are safe. Here are 10 keys to consider when it comes to website development — and how to know whether or not your site is secure.
1. Firm Up Your Passwords
According to Matthew Hall, Senior SEO/SEM Specialist at BrandMinded, strong password management is key.
“I can’t overstate how important it is to have long, unique passwords for each point of login,” he says. “All of those should also have two-factor authentication. This stops someone from hijacking your website or server when you have an easy-to-guess password, or your password information from another site was revealed in a data leak.”
At BrandMinded, we use one of the most secure and user-friendly password managers available.
2. Lean on Extra Security Tools
The more secure your website is, the better. Hall recommends a Cloudflare Pro plan for extra safety.
“This allows for not only super-fast and easy-to-change DNS settings, but it also provides us with DDoS mitigation, a WAF (Web Application Firewall), bot management, rate limiting, and additional end-to-end security certificates if we need them.”
Adding security plugins through your website builder can help too. They can help keep malware and other security threats at bay.
3. Use an SSL Certificate
An SSL encrypts sensitive information and prevents unauthorized people from accessing it.
“Having an SSL certificate on your website is of absolute importance these days,” says Hall. “That would definitely be the first line of defense. Also, modern browsers now warn you if a site is not secure — so already you would be losing a lot of potential visitors because they are notified that your website is not secure.”
4. Implement a Regular Backup Policy
This can come to the rescue if important information is compromised.
“If the server goes down, or even if your website is hacked, having a backup will allow you to get back up and running quickly without having to start from scratch,” says Hall. “BrandMinded backs up all clients’ sites every single day and stores them on a separate server so that we always have access to these files and can restore them at any point.”
5. Never Save Credit Card Information on Your Own Server
This seems obvious but you’ll want to be very careful with how you handle credit card information.
“Most days, this is automatically captured with the payment processor, but we have still seen some sites that collect this information and save it on their own server,” warns Hall. “Honestly, for most businesses, it is never worth the hassle of protecting this information. This also makes you a target for hackers and malicious users.”
6. Update Your Software
No matter what kind of content management system (CMS) you’re using, be sure to update it as recommended. It’s a simple step that can prevent serious security issues. Otherwise, you could set the stage for a security breach.
7. Safeguard Your Content Management System
Think carefully about which employees will have access to your CMS — then train them so that they understand your security expectations. This can help prevent seemingly minor errors that could lead to a security breach. It’s also wise to have a system that keeps track of who’s accessing the site.
8. Safeguard Your Devices
Devices like company computers and mobile phones could post a security threat if you aren’t careful. To keep your website safe, be sure that all devices that are connected to your network are malware- and virus-free. You might also consider requiring that all usernames and passwords be changed every few months.
9. Be Cautious Uploading Files
File uploads can give hackers easy access to your system. That includes your website, data, files, and server. An easy preventative measure is using an extension or plugin that can scan files before they’re uploaded. That can help you weed out potentially harmful files — and the scammers behind them. As a leading Tampa website development firm, we take extra measures to ensure your security.
10. Go with a Reputable Platform to Build Your Website
If taking a do-it-yourself approach to website development, you’ll want to use a platform that has built-in security measures. That means vetting different website builders and understanding their safety protocols. If you don’t have the time and energy to spare, partnering with a digital marketing agency is probably your best bet. We can do the heavy lifting for you so you can focus on running your business.
At BrandMinded, you can rest easy knowing that your website is always in safe hands. Contact us today to learn more!