NEW WEBSITE LAUNCH FOR NON-PROFIT ORGANIZATION

NEW WEBSITE LAUNCH FOR NON-PROFIT ORGANIZATION

by | Jul 27, 2022 | digital news, News, website design, website redesign

After a period of evolution and expansion for our non-profit client, ForHearts Worldwide, this spring we launched their new website, ForHearts.org. For almost 40 years, ForHearts Worldwide has been a non-profit organization that saves lives by creating a network for providing implantable cardiovascular devices for people in need in developing countries around the world. Harnessing their power of giving to heart centers across the world, ForHearts expanded their services and broadened their mission this year with the hope of saving more lives outside their previous specialty. Thus, it was the natural time to develop a new website to showcase their mission’s growth while expanding their reach to new donors.

In an effort to optimize the website for non-profit necessities, the design and functionality lead viewers to the most critical information and calls to action. By placing easy-to-use donation forms and buttons across all pages of the site, the design offers a practical and user-friendly way to help our client achieve their brand mission: collecting donations to save lives. Sharing their brand mission clearly and evocatively was our top priority.

“Providing visuals to educate viewers and familiarize them with the world they are helping is essential to donor appeal,” says Seth Sullivan, our graphic designer for the site. “The human element of non-profit brands is what those potential donors need to see. Recognizing just how easy it is to help someone through this website can be the difference between life and death.

As our clients’ brands develop, the BrandMinded® team puts all hands on deck to ensure their success. Check out our work on ForHearts’ new website at https://forhearts.org/ and contact us today about launching your own website.

PRODUCING TV COMMERCIALS TO FIT YOUR CLIENT

PRODUCING TV COMMERCIALS TO FIT YOUR CLIENT

by | Jul 22, 2022 | digital news, TV Commercial, video production

There’s nothing better than working with clients you really like and enjoy. And that is the case with our client Accident Agents.

The mission of Accident Agents is to help guide members of the Latin Community through the legal, medical and insurance challenges after an accident or injury. But the passion and energy of the company comes from its owners, Juan Carlos Pinto and Richard Del Rio, and that passion is real. Their laughter and positivity is infectious. Their personalities strong. Their commitment to helping the Latin community, as genuine as it gets.

So, in shooting their first TV Commercial, the BrandMinded® Team created a loose, relaxed and fun environment. Enjoy the out-takes. Forget the cameras. Let them be themselves. Put everyone at ease and let their personalities shine through.

The result was a wonderful morning of laughing, learning more about each other and gaining a deeper understanding of their passion for Accident Agents. It also produced a series of very successful TV commercials for both TV and online, in English and Spanish. Mission accomplished, and more!

 

 
producing tv commercials
green screen video production
A CUSTOM APPROACH TO EMAIL MARKETING

A CUSTOM APPROACH TO EMAIL MARKETING

by | Jul 15, 2022 | Branding, digital news, Email Marketing

The average person receives over 100 emails daily (not including spam), so it’s no surprise that email marketing remains one of the most effective forms of communication for B2B and B2C audiences. However, due to the large volume of daily content, which is only expected to rise in years to come, an effective email marketing strategy is crucial to ensure you outperform the competition.

When Men’s Liberty came to us seeking to improve their email marketing efforts, we took this as an opportunity to push the limit with their brand messaging and create a modernized email design that would grab the audience’s attention. As a result, we made several email series for their B2B clients and B2C customers to ensure they were promoting the right message at the right time to the right audience. Throughout each email series, our goal was to heighten brand awareness and gain new interest in their male incontinence product.

Our team developed an engaging email series that combined catchy subject lines, customized messaging and bold design, leaving customers eager to sign up and learn more about the product.

It’s no secret that the subject line can either make or break the opening of an email. With 47% of email recipients deciding to open emails based on the subject lines alone, crafting a subject line that piques interest is no small feat. That’s why the BrandMinded® team prepared a series of subject lines that passed with flying colors regarding engagement, mobile and desktop visibility, spam score, deliverability and readability. Some subject lines that produced higher open rates, click-through rates and overall results included:

Dr. ___, Help Your Patients Today!
New Product for Staying Active
Get Your Liberty Back Today!

Throughout this campaign, these emails had a 97% delivery rate, 37% open rate and a 30% unique click-through rate. These metrics show that our readers were engaged and interested in the custom content and eager to discover more by clicking through to the landing page. But, more importantly, these specialty-crafted email campaigns allowed our client to build relationships with leads, customers and past customers by crafting a message that increased brand awareness and spoke directly to their audience – leaving a lasting impression.

Need help with your email marketing strategy? Say hello to the BrandMinded® customized approach for email marketing and engage with your audience today!

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