REACHING A NEW AUDIENCE WITH A FACEBOOK GIVEAWAY

REACHING A NEW AUDIENCE WITH A FACEBOOK GIVEAWAY

by | Aug 10, 2022 | digital news, social media marketing

ForHearts Worldwide is on a mission to save lives around the world by providing implantable cardiovascular devices for people in developing countries. How do they do it? With a strong digital marketing agency on their side! BrandMinded® first began working with ForHearts Worldwide (a DBA of Heartbeat International Foundation) in 2019. ForHearts Worldwide was the charity beneficiary of Tampa’s largest electronic music celebration – the annual Sunset Music Festival at Raymond James Stadium.

As a nonprofit organization dedicated to providing lifesaving care to those in need, raising awareness of ForHearts’ mission is crucial to their success. So, when the time came to promote attendance at the Sunset Music Festival in support of ForHearts, the BrandMinded® team knew just what to do. One of the most successful strategies that the creative minds here at BrandMinded® came up with was to host a “Festival Ticket Giveaway,” enticing viewers to provide us with their information for a chance to attend the festival. Through a Facebook Ad Campaign, we were able to direct our target audience to a customized landing page, where we captured essential information such as name, email and phone number and in return, the participants were entered to win free tickets – a win-win for everyone.

The designated landing page we created on the ForHearts’ website was an essential step in our “Festival Ticket Giveaway” success while also helping boost our website traffic. In addition, the Facebook ads for this ticket giveaway helped our client reach a new demographic within our geographical target audience – right here in Tampa Bay, Florida. We then reached out to the participants to keep them up-to-date on all things ForHearts and help them learn more about the ForHearts mission!

YOU MIGHT NOT KNOW HOW BAD YOU NEED CITATION MANAGEMENT

YOU MIGHT NOT KNOW HOW BAD YOU NEED CITATION MANAGEMENT

by | Aug 8, 2022 | digital marketing, digital news, SEO

LeadMinded Listings Stats

Did you know that over 43% of businesses in the US have at least one incorrect or missing address in major directories across the internet?

Having an incorrect listing online is going to cost you sales at some point if someone finds you on these services and is not able to contact you. They will just move on to the next closest listing and contact them. Even worse, imagine a prospective customer tries to drive to your business and ends up at the wrong location. This is a nightmare scenario for customer experience and in a world where reviews and online reputation mean so much, this will also hurt your business.

BrandMinded offers a listings / directories / and citation management solution that will automatically protect the way your critical business information is displayed on the internet. Our service connects with over 75 of the leading Maps, Apps, Search Engines, and social networks via direct database integration. This means that if you have to make a change, the change goes through instantly.

Previously when updating citations across the web, it was a manual process of contacting each site individually and jumping through many unnecessary hoops before finally getting the information updated.

Now with our citation management technology, we can handle updates to all of these sites with just the click of a button – in real-time!

This will help build your brand awareness, manage your online presence, improve your local search rankings, and drive more traffic both online and offline!

GRASSROOTS MEDIA PLAN TO BUILD BRAND AWARENESS

GRASSROOTS MEDIA PLAN TO BUILD BRAND AWARENESS

by | Aug 5, 2022 | brand awareness, Branding, digital news, Tampa digital agency

When our client Agentes de Accidentes came to us on a mission to expand their brand awareness in local Hispanic communities throughout Tampa Bay, we recommended building a foundational layer using Out of Home (OOH) advertising. Keeping their highly specific target audience in mind, we knew our OOH recommendation needed to include a high frequency of traffic and hyper-focus on the local community.

The BrandMinded® team recommended using bus shelters and filling non-shelter areas with bus benches in specific zip codes with a higher Hispanic population in Tampa. Bus shelters and bus bench advertising offers a high frequency, as most of the traffic viewing the ads would be local drivers, people walking the route, or commuting on the bus daily. These ads are also cost-effective for reaching thousands of people daily and generating increased traffic to a website or other digital channels.

Once Agentes de Accidentes approved our recommendation, we got to work. Our team quickly and efficiently launched the creative and immediately saw the impact of the ads, both online and offline, in the community. Friends and acquaintances of the Agentes de Accidentes team saw the eye-catching ads. They responded by taking selfies with the creative and posting photos on their social media channels of the shelters and benches. Traffic to their website increased with an uptick in direct site look-ups – directly searching for agentesdeaccidentes.com – to learn more about their services. In addition, they received new clients who attributed seeing the ads on their daily commute to their peaked interest.

OOH, advertising helped our client, Agentes de Accidentes, reach the ultimate goal for any advertising effort, establishing brand awareness, credibility and trust in their local community. We raised awareness of this business on a large scale with a low-maintenance, cost-effective advertising strategy. Contact us today to learn more about the power of OOH advertising and how it may help your business!

A VIDEO TO SAY THANK YOU

A VIDEO TO SAY THANK YOU

by | Aug 3, 2022 | digital news, News, video production

After dedicating 20 years to our client Westshore Alliance, Ann Kulig announced she was stepping down as Executive Director. The challenge presented to the BrandMinded Team was how to help our client honor her for all she had done, and appropriately say goodbye.

The solution was to secretly reach out to her many friends and colleagues in the Westshore community and produce a heartfelt goodbye video to be played on the giant video board at Raymond James Stadium during the annual meeting. So as Ann sat quietly in the front row, head down and overcome with emotion, hundreds of friends and colleagues watched her farewell on the big screen, and then stood to say thank you with a long round of applause.

 
SEO & QUALITY CONTENT CAN INCREASE ORGANIC BY OVER 100%

SEO & QUALITY CONTENT CAN INCREASE ORGANIC BY OVER 100%

by | Jul 29, 2022 | digital news, News, SEO

While working with one of our clients, Synergy Health (synergynaples.com) we had the tough challenge of separating them from the rest of the pack and other companies that use the word “Synergy” in their name.

To accomplish this, we created strong branding campaigns local to their native market like “Naples Leading Chiropractic Clinic” “Innovative, Non-Surgical Joint Pain Relief”, “Making Naples Better”, and more.

We complimented this with quality original content featured on their blog, white-hat link building techniques, citation management, and monthly technical SEO services. Constantly working to make sure the website is in full compliance with Google’s best practices and continuing to test different Meta titles, and descriptions. Adding full Schema markup to all the pages was also very helpful for this website to increase Organic ranking.

As a result of our efforts in SEO for this client, we have seen some phenomenal improvements over the last year.

Organic Website Traffic for this client has increased by 108% since last year due to our ongoing SEO and content efforts.

increase your organic site traffic

Total website traffic for this client has also increased by over 100% since last year with a large part of this driven by Organic Search (Google, Bing, Yahoo, etc.)

website users increased

As you can see in the graph below, more than 80% of their website traffic is coming from Organic Search so it becomes obvious how much of a difference this has made on their business.

website traffic from organic search

Conclusion

While SEO and Content Creation does not ever deliver immediate results, the case study above shows how over time, the results can be immense. Investing in quality original content and experienced SEO practitioners will give your business a huge lift over time if done properly.

Interested in using our services for your business? Drop us a line on our website.

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