REACHING A NEW AUDIENCE WITH A FACEBOOK GIVEAWAY
ForHearts Worldwide is on a mission to save lives around the world by providing implantable cardiovascular devices for people in developing countries. How do they do it? With a strong digital marketing agency on their side! BrandMinded® first began working with ForHearts Worldwide (a DBA of Heartbeat International Foundation) in 2019. ForHearts Worldwide was the charity beneficiary of Tampa’s largest electronic music celebration – the annual Sunset Music Festival at Raymond James Stadium.
As a nonprofit organization dedicated to providing lifesaving care to those in need, raising awareness of ForHearts’ mission is crucial to their success. So, when the time came to promote attendance at the Sunset Music Festival in support of ForHearts, the BrandMinded® team knew just what to do. One of the most successful strategies that the creative minds here at BrandMinded® came up with was to host a “Festival Ticket Giveaway,” enticing viewers to provide us with their information for a chance to attend the festival. Through a Facebook Ad Campaign, we were able to direct our target audience to a customized landing page, where we captured essential information such as name, email and phone number and in return, the participants were entered to win free tickets – a win-win for everyone.
The designated landing page we created on the ForHearts’ website was an essential step in our “Festival Ticket Giveaway” success while also helping boost our website traffic. In addition, the Facebook ads for this ticket giveaway helped our client reach a new demographic within our geographical target audience – right here in Tampa Bay, Florida. We then reached out to the participants to keep them up-to-date on all things ForHearts and help them learn more about the ForHearts mission!