The Working Spaces brand has one mission – to create the best client experience possible. So, when our client came to BrandMinded® in search of a new way to connect with their communities across the country, we got to work. Our team crafted a tagline to grab attention while increasing brand awareness and a sense of community in their six markets by highlighting engaging stories in each city. Thus, The Hometown Experience was born.
Our team researched competitors in the area and focused on the one thing that truly set Working Spaces apart – each team member has deep ties to their community. So, in just 30 days, BrandMinded® created and published various forms of unique content, including social media posts, LinkedIn Ads and long-form blog articles highlighting local team members’ stories and memories of their city. Beginning in Nashville, Tennessee, this campaign gathered 8,976 impressions in just one week’s time. After the campaign’s successful launch in Nashville, we continued to promote one market each month, showcasing Working Spaces employees and their connection to the city and local culture.
Follow along at @WSpacesInc on Instagram and @WSpaces on Facebook to learn more about The Hometown Experience in each market throughout Nashville, Denver, St. Louis, Kansas City, Orlando and Columbia.