BRANDMINDED® HELPS NONPROFITS SHARE THEIR MISSION

BRANDMINDED® HELPS NONPROFITS SHARE THEIR MISSION

by | Aug 17, 2022 | brand awareness, charities, custom content, digital marketing, digital news, nonprofit organizations

As a digital marketing agency, our mission is to help businesses strengthen their brand identity, increase brand awareness and help them reach their target audience through custom content strategies and campaigns. While this mission applies to each and every one of our clients, our work with nonprofits is designed to create a more significant impact – helping to raise awareness of their mission.

Nonprofit organizations, just like any other business, are a brand. Therefore, just like any other business, raising awareness is crucial. Over the years, BrandMinded® has been fortunate to work alongside various nonprofit organizations, including, Christine’s Hope for Kids, ForHearts Worldwide, and Merrell Noden Track Club, each on a mission to serve those in need, in various ways. We have helped them connect with prospective donors, spread awareness of their mission and increase donations, leading to truly exceptional results.

Christine’s Hope for Kids:

Christine’s Hope for Kids was founded in 2010 in honor of Christine Gianacaci, a 22-year-old passionate about helping children in need. During a mission trip to Haiti, Christine lost her life when a catastrophic earthquake hit, but her pursuit of spreading hope to children lived on. Christine’s Hope for Kids continues to serve local community agencies to benefit children in need, believing that even the smallest acts can greatly impact a child’s life.

ForHearts Worldwide:

ForHearts Worldwide is a nonprofit organization on a mission to save lives by providing implantable cardiovascular devices for people in need around the world. Since its founding in 1984, the organization has saved over 17,000 lives in over 20 countries. They are constantly working toward expansion to save thousands more.

Merrell Noden Track Club:

Merrell Noden Track Club was founded in 2018 to provide high-level coaching and competition opportunities for NYC runners whose high schools do not offer winter track. Named after Merrell Noden, a legendary high school track star who passed away from cancer in 2015, this organization is on a mission to share, nurture, teach and coach young athletes the love of running and commitment to sportsmanship.

Let us help you share your nonprofit’s mission with the world – contact us today to learn more.

THE BRANDMINDED TEAM CELEBRATES 813 DAY

THE BRANDMINDED TEAM CELEBRATES 813 DAY

by | Aug 13, 2022 | digital news, social media marketing, Tampa digital agency

The BrandMinded® team is fueled by that indescribable local Tampa feel. From outdoor community spaces to the small businesses that line the streets, our community is what drives us to success in work and beyond. We owe it all to the 813 and there’s no better time to show our appreciation than #813Day! Scroll below to browse some of our BrandMinded® employees’ favorite spots around the 813!

Bayshore Boulevard

bayshore blvd

“When the traffic is gone and the city lights up at night, Bayshore is the best place to be. A walk or jog by the water under the light of the full moon is always good for the soul.”

~Ren Scott

“Who wouldn’t love a cityscape off the water?! Downtown is my favorite spot in the 813 as it offers luxury living, diverse cuisine, is home to our beloved BOLTS, has amazing views of the Hillsborough river, and offers fun, free fitness classes such as Zumba in the Park every Tuesday evening at Curtis Hixon Park!”

~Meagan Floco

Downtown Tampa

downtown tampa

Bern’s Park

berns park

“Bern’s Park is where it’s at! It’s a quiet place to read any time of day with the perks of South Howard restaurants and Bayshore Boulevard right around the corner.”

~Seth Sullivan

“My favorite place in Tampa is Ybor City. I like walking around all the little shops, good restaurants and bars, the saturday market, and of course, seeing the chickens. Ybor is also a great place to play Ingress!”

~Matt Hall

Ybor City

ybor tampa

Riverwalk

sunset riverwalk tampa

“Walks along the riverwalk, especially during sunset, are so refreshing and nostalgic to me. Seeing the minarets of Plant Hall remind me of all the days I spent there and the happy memories I made at UT.”

~Alyssa Drum

“I love Armature Works because of the versatility of the community space. From food, to sports games, to the view of the river, to the proximity to downtown, this place has everything!”

~Igor Kurnosov

Armature Works

armature works

From sports, to exercise, to stunning views, the 813 is the backdrop of our lives and the BrandMinded® team is so lucky to have such a wonderful city at our fingertips.

REACHING A NEW AUDIENCE WITH A FACEBOOK GIVEAWAY

REACHING A NEW AUDIENCE WITH A FACEBOOK GIVEAWAY

by | Aug 10, 2022 | digital news, social media marketing

ForHearts Worldwide is on a mission to save lives around the world by providing implantable cardiovascular devices for people in developing countries. How do they do it? With a strong digital marketing agency on their side! BrandMinded® first began working with ForHearts Worldwide (a DBA of Heartbeat International Foundation) in 2019. ForHearts Worldwide was the charity beneficiary of Tampa’s largest electronic music celebration – the annual Sunset Music Festival at Raymond James Stadium.

As a nonprofit organization dedicated to providing lifesaving care to those in need, raising awareness of ForHearts’ mission is crucial to their success. So, when the time came to promote attendance at the Sunset Music Festival in support of ForHearts, the BrandMinded® team knew just what to do. One of the most successful strategies that the creative minds here at BrandMinded® came up with was to host a “Festival Ticket Giveaway,” enticing viewers to provide us with their information for a chance to attend the festival. Through a Facebook Ad Campaign, we were able to direct our target audience to a customized landing page, where we captured essential information such as name, email and phone number and in return, the participants were entered to win free tickets – a win-win for everyone.

The designated landing page we created on the ForHearts’ website was an essential step in our “Festival Ticket Giveaway” success while also helping boost our website traffic. In addition, the Facebook ads for this ticket giveaway helped our client reach a new demographic within our geographical target audience – right here in Tampa Bay, Florida. We then reached out to the participants to keep them up-to-date on all things ForHearts and help them learn more about the ForHearts mission!

YOU MIGHT NOT KNOW HOW BAD YOU NEED CITATION MANAGEMENT

YOU MIGHT NOT KNOW HOW BAD YOU NEED CITATION MANAGEMENT

by | Aug 8, 2022 | digital marketing, digital news, SEO

LeadMinded Listings Stats

Did you know that over 43% of businesses in the US have at least one incorrect or missing address in major directories across the internet?

Having an incorrect listing online is going to cost you sales at some point if someone finds you on these services and is not able to contact you. They will just move on to the next closest listing and contact them. Even worse, imagine a prospective customer tries to drive to your business and ends up at the wrong location. This is a nightmare scenario for customer experience and in a world where reviews and online reputation mean so much, this will also hurt your business.

BrandMinded offers a listings / directories / and citation management solution that will automatically protect the way your critical business information is displayed on the internet. Our service connects with over 75 of the leading Maps, Apps, Search Engines, and social networks via direct database integration. This means that if you have to make a change, the change goes through instantly.

Previously when updating citations across the web, it was a manual process of contacting each site individually and jumping through many unnecessary hoops before finally getting the information updated.

Now with our citation management technology, we can handle updates to all of these sites with just the click of a button – in real-time!

This will help build your brand awareness, manage your online presence, improve your local search rankings, and drive more traffic both online and offline!

GRASSROOTS MEDIA PLAN TO BUILD BRAND AWARENESS

GRASSROOTS MEDIA PLAN TO BUILD BRAND AWARENESS

by | Aug 5, 2022 | brand awareness, Branding, digital news, Tampa digital agency

When our client Agentes de Accidentes came to us on a mission to expand their brand awareness in local Hispanic communities throughout Tampa Bay, we recommended building a foundational layer using Out of Home (OOH) advertising. Keeping their highly specific target audience in mind, we knew our OOH recommendation needed to include a high frequency of traffic and hyper-focus on the local community.

The BrandMinded® team recommended using bus shelters and filling non-shelter areas with bus benches in specific zip codes with a higher Hispanic population in Tampa. Bus shelters and bus bench advertising offers a high frequency, as most of the traffic viewing the ads would be local drivers, people walking the route, or commuting on the bus daily. These ads are also cost-effective for reaching thousands of people daily and generating increased traffic to a website or other digital channels.

Once Agentes de Accidentes approved our recommendation, we got to work. Our team quickly and efficiently launched the creative and immediately saw the impact of the ads, both online and offline, in the community. Friends and acquaintances of the Agentes de Accidentes team saw the eye-catching ads. They responded by taking selfies with the creative and posting photos on their social media channels of the shelters and benches. Traffic to their website increased with an uptick in direct site look-ups – directly searching for agentesdeaccidentes.com – to learn more about their services. In addition, they received new clients who attributed seeing the ads on their daily commute to their peaked interest.

OOH, advertising helped our client, Agentes de Accidentes, reach the ultimate goal for any advertising effort, establishing brand awareness, credibility and trust in their local community. We raised awareness of this business on a large scale with a low-maintenance, cost-effective advertising strategy. Contact us today to learn more about the power of OOH advertising and how it may help your business!

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