The Westshore District is where Tampa Bay takes off. Home to various businesses, venues and community spaces, the BrandMinded® team was thrilled to show off the District’s hidden gems in Visit Tampa Bay’s 2022 Visitor’s Guide. From engaging copywriting to creating a playful and trending design, the two-page spread captures Westshore District’s beauty and unique qualities. With stunning photography and a striking headline referencing the Tampa International Airport, the advertisement is a successful addition to representing our client and strengthening their brand identity by showcasing all that Westshore has to offer.

Explore the Westshore District and see more of our work by keeping up on social media! Follow along on Instagram, Facebook, Twitter, and LinkedIn @WestshoreAlliance.



When our client Agentes de Accidentes came to us on a mission to expand their brand awareness in local Hispanic communities throughout Tampa Bay, we recommended building a foundational layer using Out of Home (OOH) advertising. Keeping their highly specific target audience in mind, we knew our OOH recommendation needed to include a high frequency of traffic and hyper-focus on the local community.

The BrandMinded® team recommended using bus shelters and filling non-shelter areas with bus benches in specific zip codes with a higher Hispanic population in Tampa. Bus shelters and bus bench advertising offers a high frequency, as most of the traffic viewing the ads would be local drivers, people walking the route, or commuting on the bus daily. These ads are also cost-effective for reaching thousands of people daily and generating increased traffic to a website or other digital channels.

Once Agentes de Accidentes approved our recommendation, we got to work. Our team quickly and efficiently launched the creative and immediately saw the impact of the ads, both online and offline, in the community. Friends and acquaintances of the Agentes de Accidentes team saw the eye-catching ads. They responded by taking selfies with the creative and posting photos on their social media channels of the shelters and benches. Traffic to their website increased with an uptick in direct site look-ups – directly searching for – to learn more about their services. In addition, they received new clients who attributed seeing the ads on their daily commute to their peaked interest.

OOH, advertising helped our client, Agentes de Accidentes, reach the ultimate goal for any advertising effort, establishing brand awareness, credibility and trust in their local community. We raised awareness of this business on a large scale with a low-maintenance, cost-effective advertising strategy. Contact us today to learn more about the power of OOH advertising and how it may help your business!



The average person receives over 100 emails daily (not including spam), so it’s no surprise that email marketing remains one of the most effective forms of communication for B2B and B2C audiences. However, due to the large volume of daily content, which is only expected to rise in years to come, an effective email marketing strategy is crucial to ensure you outperform the competition.

When Men’s Liberty came to us seeking to improve their email marketing efforts, we took this as an opportunity to push the limit with their brand messaging and create a modernized email design that would grab the audience’s attention. As a result, we made several email series for their B2B clients and B2C customers to ensure they were promoting the right message at the right time to the right audience. Throughout each email series, our goal was to heighten brand awareness and gain new interest in their male incontinence product.

Our team developed an engaging email series that combined catchy subject lines, customized messaging and bold design, leaving customers eager to sign up and learn more about the product.

It’s no secret that the subject line can either make or break the opening of an email. With 47% of email recipients deciding to open emails based on the subject lines alone, crafting a subject line that piques interest is no small feat. That’s why the BrandMinded® team prepared a series of subject lines that passed with flying colors regarding engagement, mobile and desktop visibility, spam score, deliverability and readability. Some subject lines that produced higher open rates, click-through rates and overall results included:

Dr. ___, Help Your Patients Today!
New Product for Staying Active
Get Your Liberty Back Today!

Throughout this campaign, these emails had a 97% delivery rate, 37% open rate and a 30% unique click-through rate. These metrics show that our readers were engaged and interested in the custom content and eager to discover more by clicking through to the landing page. But, more importantly, these specialty-crafted email campaigns allowed our client to build relationships with leads, customers and past customers by crafting a message that increased brand awareness and spoke directly to their audience – leaving a lasting impression.

Need help with your email marketing strategy? Say hello to the BrandMinded® customized approach for email marketing and engage with your audience today!