GRASSROOTS MEDIA PLAN TO BUILD BRAND AWARENESS
When our client Agentes de Accidentes came to us on a mission to expand their brand awareness in local Hispanic communities throughout Tampa Bay, we recommended building a foundational layer using Out of Home (OOH) advertising. Keeping their highly specific target audience in mind, we knew our OOH recommendation needed to include a high frequency of traffic and hyper-focus on the local community.
The BrandMinded® team recommended using bus shelters and filling non-shelter areas with bus benches in specific zip codes with a higher Hispanic population in Tampa. Bus shelters and bus bench advertising offers a high frequency, as most of the traffic viewing the ads would be local drivers, people walking the route, or commuting on the bus daily. These ads are also cost-effective for reaching thousands of people daily and generating increased traffic to a website or other digital channels.
Once Agentes de Accidentes approved our recommendation, we got to work. Our team quickly and efficiently launched the creative and immediately saw the impact of the ads, both online and offline, in the community. Friends and acquaintances of the Agentes de Accidentes team saw the eye-catching ads. They responded by taking selfies with the creative and posting photos on their social media channels of the shelters and benches. Traffic to their website increased with an uptick in direct site look-ups – directly searching for agentesdeaccidentes.com – to learn more about their services. In addition, they received new clients who attributed seeing the ads on their daily commute to their peaked interest.
OOH, advertising helped our client, Agentes de Accidentes, reach the ultimate goal for any advertising effort, establishing brand awareness, credibility and trust in their local community. We raised awareness of this business on a large scale with a low-maintenance, cost-effective advertising strategy. Contact us today to learn more about the power of OOH advertising and how it may help your business!