by BrandMinded | Apr 20, 2023 | Branding, digital marketing, reputation management, social media marketing
Maintaining a positive brand reputation has never been more important. In today’s digital world, it’s increasingly becoming a more central part of effective marketing. In many ways, it can make or break a brand. There are two sides to this: being proactive in establishing a strong, positive image, and properly responding to negative situations that could tarnish your brand’s good name. At BrandMinded®, we specialize in reputation management services in Tampa to help brands grow strong.
Let’s talk about why it all matters — and, most importantly, how you can build a positive brand image in today’s digital landscape.
Reputation Management in the Digital World
Online reviews carry a lot of weight. A whopping 97% of consumers check product reviews before making a purchasing decision[MS1] , according to a 2021 PowerReviews survey.
If your brand has less-than-stellar reviews, that could impact your business’s bottom line.
With the rise of online reviews and social media commenting, consumers have more power than ever to shape a brand’s image. That’s why building positive brand awareness is so crucial.
How Brands Can Build and Maintain a Strong Reputation
Let’s dig into three simple ways brands can establish a strong reputation.
1. Encourage Customer Reviews
When you go to your Google Business Profile, having no reviews could deter potential customers. Building a strong bank of positive reviews helps establish you as a credible business. It also demonstrates that you’re a trustworthy brand. An added bonus is that online reviews can also improve your local search engine optimization (SEO) and website conversions to help attract a new audience.
Encouraging existing customers to leave reviews can go a long way. Email and text reminders are a go-to strategy to remind them to do so after using your services. Automating these reminders is the most efficient way to keep reviews rolling in.
2. Respond to Online Feedback
Think of online review management as a two-way street. Once your brand receives a new review — whether that’s on your website, Google Business Profile, or social media — be sure to respond thanking your customer or client for their feedback. This communicates that they have been heard and that you value their opinion. Do your best to put a personal touch on it. (A generic, “Thank you” can feel disingenuous.) Instead, mention what stood out to you about their review and be sure to thank them by name when possible.
Responding to reviews helps build credibility, improve customer trust, and enhance your overall online presence.
3. Don’t Ignore Negative Comments
It isn’t always possible to have 100% positive reviews. Even on your business’s best day, mistakes can happen. The most important thing is to respond swiftly to negative comments. Ignoring the reviewer could escalate the problem, especially if they start sharing and spreading their thoughts further on social media.
Damage control is all about hearing them out, validating their concerns, and doing your best to resolve the situation. Be sure to maintain a professional tone and avoid the urge to argue or “be right.” Instead, look for ways to solve the problem and end the interaction on good terms.
Online review management can often feel like a hefty task for time-strapped business owners. It requires constant vigilance and continually tracking user reviews and comments. That’s where we come in. LeadMinded is an all-in-one reputation management software that streamlines the process. It allows you to easily send review requests, monitor and respond to reviews in real time, and stream your most recent reviews right to your website.
When it comes to reputation management services in Tampa and beyond, the combination of our BrandMinded® team and the LeadMinded software is here to help brands gain new reviews and elevate their online presence. Get started with LeadMinded and other valuable services by connecting with the BrandMinded® team today!
by BrandMinded | Mar 21, 2023 | Content Strategy, digital marketing, social media marketing
Social media marketing has become its own art form. These platforms have exploded in recent years — and standing out from the pack is about more than just getting followers. The goal is to use your social media channels to:
· Connect with your existing customers
· Attract new leads
· Convert engagement into sales
· Build brand awareness
· Humanize your business
Social media users are bombarded with constant brand messaging, but being strategic can help you capture their attention. This type of marketing requires a nuanced approach and data-driven insights. An agency that specializes in social media marketing can do the hard work for you and get you the results you need. Here’s how.
Looking Beyond Surface Metrics
Whether we’re talking about a regular post or a paid ad, social media impressions only tell you how many times that content has been displayed on a screen. What it doesn’t reveal is how many people have clicked on it or engaged with it in some way. That’s a big distinction. Beyond that, “likes”, comments, and shares only tell you so much. Effective social media marketing goes beyond these kind of surface metrics and digs into the nitty-gritty details.
An agency that specializes in social media knows that understanding user behavior is key. That means zeroing in on engagement data across all platforms and content types to reveal:
· When your clients engage with your content
· What type of content they like to engage with
This information can help you create social media posts (and website content) that’s tailored to your target demographic.
Handling the Logistics
Managing your social media strategy is necessary but time intensive. Outsourcing these tasks to an agency frees up time and energy that you can devote to other things — like running and growing your business. At BrandMinded, we make sure that posts are delivered multiple times per week on all social media channels. Consistency is the name of the game. If you aren’t keeping up with relevant social media trends and posting interesting content, your brand will likely get lost in the crowd.
Creating Multilayered Social Media Posts
It’s easy for social media users to scroll past text-only posts, no matter how interesting they are. Succeeding on today’s platforms requires brands to create high-quality original graphics, gifs, videos, captions and more. These must:
· Get the attention of social media users
· Entice them to engage with it
· Reflect your brand’s voice
· Communicate your brand’s values
That’s a tall order, but the right marketing agency can deliver these must-have social media assets. Short-form video has become especially important since the rise of TikTok, YouTube Shorts and Instagram Reels. Social media users are particularly looking for authenticity. Salesy videos, for example, are usually off-putting. Instead, brands that are willing to be more natural and have a little fun on camera usually resonate more.
Expanding into New Social Media Channels
Being fluent in one social media channel doesn’t mean it will translate to another. Every platform has its own language, quirks, and challenges. Effective social media marketing requires brands to switch tactics and bring something different to each one. If you’re hoping to expand to a new channel, you’ll want an agency that has experience creating content for all the major platforms. At BrandMinded, we can guide you through every step of the process.
Strategizing Social Media Ads
Whether you’ve never advertised on social or you’re just looking for better results, a specialized agency can help your brand get the most out of social media advertising. Simply put, we know what works — and what doesn’t. We help brands use their advertising dollars wisely and in a way that will get their content in front of a wider audience.
Social media marketing has a lot of moving parts. BrandMinded is here to put it all together for you. Reach out to us today to get started.
by BrandMinded | Mar 14, 2023 | digital marketing, graphic design, website design
It’s easy to find fly-by-night companies that offer “customized” website-design services. This usually involves standard templates and uninspired designs. At best, these options will produce a generic result that’s anything but original. At worst, you’ll have a lackluster site that doesn’t reflect who you are as a brand or highlight your offerings. That’s because these cookie-cutter templates try to fit brands into their limited molds. It should be the other way around — the brand’s unique voice should inspire an original website.
The internet is a crowded place. Professional websites need to stand out, be visually pleasing, and serve their existing and prospective customers well. That’s exactly why high-quality graphic design has never been so important.
You Only Get One Chance to Make a First Impression
“Generic” is never the word you want used to describe your digital marketing materials. Your website is probably the first thing people will see when researching your business, and making a good first impression is vital. Otherwise, they’ll simply leave your site and find a competitor who meets their needs.
Aesthetically speaking, you want a clean design that also provides visitors with a taste of your brand. It should clearly communicate important information and be easy to navigate. You want visitors to get what they need and feel satisfied with the experience.
Your Website Should Feel Warm and Inviting
If you’re a business owner, you need a website that doesn’t look like anyone else’s. That means avoiding cheesy stock photos and other design aspects that feel unauthentic. These kinds of things can turn people off because it’s obvious that they’re not genuine. At BrandMinded, we’ll custom create your entire layout from scratch with photos that tell a story about who you are as a company. That includes original images of your location, along with staff photos and other personalized imagery.
When all is said and done, we deliver unique websites and designs that exist nowhere else in the world. This helps you rise above the competition because you don’t have a website that looks like all the others.
Graphic Design Extends to Social Media Marketing
When scrolling through social media, you’ve probably noticed businesses posting specialty images like infographics and announcements. At BrandMinded, these kinds of social media assets are all created in house by talented, top-notch graphic design artists. No templates — and no room for anything generic.
In other words, it’s not the same thing you’re seeing everywhere else on social media. Instead of downloading a template and inserting your information, we take the time to build these visuals specifically for your brand. Why? Because high-quality, original content makes a world of difference.
You Need a Professional Team in Your Corner
Anyone can follow a template and throw some basic information online, but that’s very different from effective website design. It takes a skilled team, an artistic eye, and a deep understanding of website development. Your business also needs a site that’s created with SEO (search engine optimization) in mind. This is important as it directly impacts your Google ranking. Another critical detail is building a secure website that has all the proper safeguards in place.
Website design isn’t something most people know how to do. It’s a skill like any other. Our BrandMinded team is made up of experienced, professional graphic design artists who’ve been at this a long time. We know how to create unique websites that shine. Whether you need a completely new website, or just want to give your current site a facelift, we’re here to deliver what you need. Contact us today to get moving in the right direction.
by BrandMinded | Feb 21, 2023 | Content Strategy, digital marketing, website design
There’s a reason blogging is a tried-and-true digital marketing strategy. According to inbound marketing experts HubSpot, most consumers read blogs multiple times a week — and have purchased something from a brand after reading the company’s blog. If your business already has a blog, you’re on the right track. If not, you’re likely missing out on a real opportunity to increase web traffic (and ultimately sales). Let’s unpack why all successful marketers value blogging.
1. It Can Increase Your Google Ranking
Blogging is a powerful content marketing tool. When done right, it can significantly improve a business’s Google ranking. The idea is to blog about topics that your target demographic cares about. To be clear, that doesn’t mean creating generic content in an attempt to get clicks. Google actually deprioritizes that type of content. Instead, it’s about generating authentic blog posts that communicate your brand’s voice while helping readers.
The internet is a crowded place, which is why discoverability is extremely important. Businesses that are intentional with their blogging strategy are more likely to attract new readers — and hopefully convert them into loyal customers.
2. It Establishes Trust with Consumers
Google’s recent helpful content update changed the way search results rank and appear to internet users. As the name implies, the initiative prioritizes content that is authentic and helpful to readers. It also devalues clickbait and unhelpful content. This is a good thing because it rewards websites that create reader-centered content. This, in turn, can establish a sense of trust.
If a reader is consistently getting helpful, relevant information from your blog, that positions your brand as a voice of authority that can be trusted. That trust will ideally lead to conversions and lasting customer relationships. Effective blogging keeps the reader engaged, offers solutions, and makes life easier for the reader.
3. Blogging Allows You to Serve Your Existing Customers
When it comes to digital marketing, blogging isn’t just designed to snag new customers. It’s also meant to support your customer retention efforts. Once you begin a client relationship, you want them to continue finding value in your brand.
For example, let’s say you’re a medical provider that specializes in orthopedic services. You create a helpful blog post with simple tips for supporting bone health and keeping your joints strong. Existing patients may read that and find it valuable — perhaps even sharing it with their social media network. That blog post is now being seen by new potential patients. It’s also serving existing ones and demonstrating your brand’s values around patient well-being.
4. It Integrates Naturally with Social Media
Blogging goes hand in hand with social media marketing. These platforms can engage users and provide a little teaser of your content. They can also direct users to blog posts with the click of a button. Short-form video is particularly popular right now, thanks to TikTok, Instagram Reels, and YouTube Shorts. Brands can translate their blog posts into short videos and post them on social. Meanwhile, longer videos can accompany blog posts directly on your site.
5. It Puts Muscle Behind Your SEO and SEM Marketing
SEO and SEM marketing have picked up a lot of steam in recent years. These digital marketing strategies leverage search engines to generate traffic. SEM marketing involves paid advertisements that put your website at the top of search results. (These are labeled as ads.) SEO, or search engine optimization, focuses on capturing organic search.
When an internet user types a search query into Google, the top results contain content that Google’s algorithm has determined is helpful. Blogging is an opportunity to optimize your content so that it ranks highly in Google and attracts visitors in an organic way.
If you’re wondering how to blog, you aren’t alone. At BrandMinded, we help businesses create a comprehensive strategy that supports their overall digital marketing plan. Reach out to us today to get started!
by BrandMinded | Feb 13, 2023 | digital marketing, website design
When developing a website, business owners tend to think about design, content, and how the site will serve their client base. Those things are certainly important, but it’s easy to overlook one other critical factor: security.
Specializing in website design and development in Tampa, BrandMinded understands how to build sites that are safe. Here are 10 keys to consider when it comes to website development — and how to know whether or not your site is secure.
1. Firm Up Your Passwords
According to Matthew Hall, Senior SEO/SEM Specialist at BrandMinded, strong password management is key.
“I can’t overstate how important it is to have long, unique passwords for each point of login,” he says. “All of those should also have two-factor authentication. This stops someone from hijacking your website or server when you have an easy-to-guess password, or your password information from another site was revealed in a data leak.”
At BrandMinded, we use one of the most secure and user-friendly password managers available.
2. Lean on Extra Security Tools
The more secure your website is, the better. Hall recommends a Cloudflare Pro plan for extra safety.
“This allows for not only super-fast and easy-to-change DNS settings, but it also provides us with DDoS mitigation, a WAF (Web Application Firewall), bot management, rate limiting, and additional end-to-end security certificates if we need them.”
Adding security plugins through your website builder can help too. They can help keep malware and other security threats at bay.
3. Use an SSL Certificate
An SSL encrypts sensitive information and prevents unauthorized people from accessing it.
“Having an SSL certificate on your website is of absolute importance these days,” says Hall. “That would definitely be the first line of defense. Also, modern browsers now warn you if a site is not secure — so already you would be losing a lot of potential visitors because they are notified that your website is not secure.”
4. Implement a Regular Backup Policy
This can come to the rescue if important information is compromised.
“If the server goes down, or even if your website is hacked, having a backup will allow you to get back up and running quickly without having to start from scratch,” says Hall. “BrandMinded backs up all clients’ sites every single day and stores them on a separate server so that we always have access to these files and can restore them at any point.”
5. Never Save Credit Card Information on Your Own Server
This seems obvious but you’ll want to be very careful with how you handle credit card information.
“Most days, this is automatically captured with the payment processor, but we have still seen some sites that collect this information and save it on their own server,” warns Hall. “Honestly, for most businesses, it is never worth the hassle of protecting this information. This also makes you a target for hackers and malicious users.”
6. Update Your Software
No matter what kind of content management system (CMS) you’re using, be sure to update it as recommended. It’s a simple step that can prevent serious security issues. Otherwise, you could set the stage for a security breach.
7. Safeguard Your Content Management System
Think carefully about which employees will have access to your CMS — then train them so that they understand your security expectations. This can help prevent seemingly minor errors that could lead to a security breach. It’s also wise to have a system that keeps track of who’s accessing the site.
8. Safeguard Your Devices
Devices like company computers and mobile phones could post a security threat if you aren’t careful. To keep your website safe, be sure that all devices that are connected to your network are malware- and virus-free. You might also consider requiring that all usernames and passwords be changed every few months.
9. Be Cautious Uploading Files
File uploads can give hackers easy access to your system. That includes your website, data, files, and server. An easy preventative measure is using an extension or plugin that can scan files before they’re uploaded. That can help you weed out potentially harmful files — and the scammers behind them. As a leading Tampa website development firm, we take extra measures to ensure your security.
10. Go with a Reputable Platform to Build Your Website
If taking a do-it-yourself approach to website development, you’ll want to use a platform that has built-in security measures. That means vetting different website builders and understanding their safety protocols. If you don’t have the time and energy to spare, partnering with a digital marketing agency is probably your best bet. We can do the heavy lifting for you so you can focus on running your business.
At BrandMinded, you can rest easy knowing that your website is always in safe hands. Contact us today to learn more!