by BrandMinded | Mar 21, 2023 | Content Strategy, digital marketing, social media marketing
Social media marketing has become its own art form. These platforms have exploded in recent years — and standing out from the pack is about more than just getting followers. The goal is to use your social media channels to:
· Connect with your existing customers
· Attract new leads
· Convert engagement into sales
· Build brand awareness
· Humanize your business
Social media users are bombarded with constant brand messaging, but being strategic can help you capture their attention. This type of marketing requires a nuanced approach and data-driven insights. An agency that specializes in social media marketing can do the hard work for you and get you the results you need. Here’s how.
Looking Beyond Surface Metrics
Whether we’re talking about a regular post or a paid ad, social media impressions only tell you how many times that content has been displayed on a screen. What it doesn’t reveal is how many people have clicked on it or engaged with it in some way. That’s a big distinction. Beyond that, “likes”, comments, and shares only tell you so much. Effective social media marketing goes beyond these kind of surface metrics and digs into the nitty-gritty details.
An agency that specializes in social media knows that understanding user behavior is key. That means zeroing in on engagement data across all platforms and content types to reveal:
· When your clients engage with your content
· What type of content they like to engage with
This information can help you create social media posts (and website content) that’s tailored to your target demographic.
Handling the Logistics
Managing your social media strategy is necessary but time intensive. Outsourcing these tasks to an agency frees up time and energy that you can devote to other things — like running and growing your business. At BrandMinded, we make sure that posts are delivered multiple times per week on all social media channels. Consistency is the name of the game. If you aren’t keeping up with relevant social media trends and posting interesting content, your brand will likely get lost in the crowd.
Creating Multilayered Social Media Posts
It’s easy for social media users to scroll past text-only posts, no matter how interesting they are. Succeeding on today’s platforms requires brands to create high-quality original graphics, gifs, videos, captions and more. These must:
· Get the attention of social media users
· Entice them to engage with it
· Reflect your brand’s voice
· Communicate your brand’s values
That’s a tall order, but the right marketing agency can deliver these must-have social media assets. Short-form video has become especially important since the rise of TikTok, YouTube Shorts and Instagram Reels. Social media users are particularly looking for authenticity. Salesy videos, for example, are usually off-putting. Instead, brands that are willing to be more natural and have a little fun on camera usually resonate more.
Expanding into New Social Media Channels
Being fluent in one social media channel doesn’t mean it will translate to another. Every platform has its own language, quirks, and challenges. Effective social media marketing requires brands to switch tactics and bring something different to each one. If you’re hoping to expand to a new channel, you’ll want an agency that has experience creating content for all the major platforms. At BrandMinded, we can guide you through every step of the process.
Strategizing Social Media Ads
Whether you’ve never advertised on social or you’re just looking for better results, a specialized agency can help your brand get the most out of social media advertising. Simply put, we know what works — and what doesn’t. We help brands use their advertising dollars wisely and in a way that will get their content in front of a wider audience.
Social media marketing has a lot of moving parts. BrandMinded is here to put it all together for you. Reach out to us today to get started.
by BrandMinded | Feb 21, 2023 | Content Strategy, digital marketing, website design
There’s a reason blogging is a tried-and-true digital marketing strategy. According to inbound marketing experts HubSpot, most consumers read blogs multiple times a week — and have purchased something from a brand after reading the company’s blog. If your business already has a blog, you’re on the right track. If not, you’re likely missing out on a real opportunity to increase web traffic (and ultimately sales). Let’s unpack why all successful marketers value blogging.
1. It Can Increase Your Google Ranking
Blogging is a powerful content marketing tool. When done right, it can significantly improve a business’s Google ranking. The idea is to blog about topics that your target demographic cares about. To be clear, that doesn’t mean creating generic content in an attempt to get clicks. Google actually deprioritizes that type of content. Instead, it’s about generating authentic blog posts that communicate your brand’s voice while helping readers.
The internet is a crowded place, which is why discoverability is extremely important. Businesses that are intentional with their blogging strategy are more likely to attract new readers — and hopefully convert them into loyal customers.
2. It Establishes Trust with Consumers
Google’s recent helpful content update changed the way search results rank and appear to internet users. As the name implies, the initiative prioritizes content that is authentic and helpful to readers. It also devalues clickbait and unhelpful content. This is a good thing because it rewards websites that create reader-centered content. This, in turn, can establish a sense of trust.
If a reader is consistently getting helpful, relevant information from your blog, that positions your brand as a voice of authority that can be trusted. That trust will ideally lead to conversions and lasting customer relationships. Effective blogging keeps the reader engaged, offers solutions, and makes life easier for the reader.
3. Blogging Allows You to Serve Your Existing Customers
When it comes to digital marketing, blogging isn’t just designed to snag new customers. It’s also meant to support your customer retention efforts. Once you begin a client relationship, you want them to continue finding value in your brand.
For example, let’s say you’re a medical provider that specializes in orthopedic services. You create a helpful blog post with simple tips for supporting bone health and keeping your joints strong. Existing patients may read that and find it valuable — perhaps even sharing it with their social media network. That blog post is now being seen by new potential patients. It’s also serving existing ones and demonstrating your brand’s values around patient well-being.
4. It Integrates Naturally with Social Media
Blogging goes hand in hand with social media marketing. These platforms can engage users and provide a little teaser of your content. They can also direct users to blog posts with the click of a button. Short-form video is particularly popular right now, thanks to TikTok, Instagram Reels, and YouTube Shorts. Brands can translate their blog posts into short videos and post them on social. Meanwhile, longer videos can accompany blog posts directly on your site.
5. It Puts Muscle Behind Your SEO and SEM Marketing
SEO and SEM marketing have picked up a lot of steam in recent years. These digital marketing strategies leverage search engines to generate traffic. SEM marketing involves paid advertisements that put your website at the top of search results. (These are labeled as ads.) SEO, or search engine optimization, focuses on capturing organic search.
When an internet user types a search query into Google, the top results contain content that Google’s algorithm has determined is helpful. Blogging is an opportunity to optimize your content so that it ranks highly in Google and attracts visitors in an organic way.
If you’re wondering how to blog, you aren’t alone. At BrandMinded, we help businesses create a comprehensive strategy that supports their overall digital marketing plan. Reach out to us today to get started!
by Miné Salkin | May 8, 2019 | digital marketing, Tampa digital agency
If you are a small business owner reading this, let us start out by saying thank you. Not many understand how incredibly difficult and stressful it is to run a business, and the courage that it takes to be responsible for an entire company. Your employees and their families depend on you. Maybe you’ve risked your own financial safety to pursue a dream. Somehow, in your mind, it’s better to work for yourself 90 hours a week than to work for someone else for 40 hours.
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