local social media campaign Archives

COMMUNITY ENGAGEMENT PHOTO CONTEST

by BrandMinded | Aug 1, 2022 | custom photography, digital news, Tampa digital agency

When working with a community-driven client like The Westshore Alliance, building strong engagement with locals is more important than ever. We are excited to launch a social media wide Photo Contest with The Westshore Alliance, beginning today! This contest will encourage community members to submit photos they have taken around the Westshore District that capture the beauty and lively spirit of the area. With a branded hashtag crafted specially for this contest, #WestshoreWows, social media users can post a photo using the hashtag or DM our Westshore Alliance accounts to enter.

Organized entirely on social media, and primarily on Instagram, community submissions will not only help with brand awareness, but also help us to build a content library of photos to use of the Westshore District in future marketing materials. Businesses, residents, and fun-seekers of Westshore are able to try their hand at submitting the best photo with the promise of a prize and recognition for the winner.

Join in on the fun and submit a photo before our contest closes on August 18!

3, 2, 1… LAUNCHING A NEW GYM ON SOCIAL

by BrandMinded | Jul 25, 2022 | Branding, digital news, social media marketing

This past spring, our beloved client of 4 years, Bayshore Fit, introduced a new level of Tampa fitness by launching a brand-new facility with a better gym experience. So, when our client came to us with the request to tease and announce their big move, our social team got to work, creating organic engaging and custom content promoting their new and unique gym features.

When transitioning to a new facility it is vital to stay connected and post updates frequently to keep current members and followers engaged and excited about the new change! We teased their new state-of-the-art gym equipment and created a countdown on social media promoting their new look and feel. Looking to draw engagement from the local Tampa community, we launched a campaign inviting locals to become a Bayshore Fit Founder and #LiftLocal. 💪🏽In 5 months our team created content promoting Bayshore Fit’s new location, with an organic strategy, social listening techniques, and influencer marketing. Our content received 59,35K impressions and a total of 4,19K engagements across their social platforms, Instagram, Facebook, LinkedIn, and Twitter. We were thrilled with the results and now several months into a successful and client filled new facility!

Explore everything new ➡️ BayshoreFit.com ⬅️ has to offer and stay up to date on what’s happening by following @BayshoreFitTampa on social!

DRIVING LOCAL ENGAGEMENT WITH CUSTOM PHOTOGRAPHY

by BrandMinded | Jul 20, 2022 | Branding, custom photography, digital news, Tampa digital agency

Tampa Bay is crawling with Tent Renters Supply tents. From events like the annual Gasparilla parade to outdoor concerts in Tampa’s parks, TRS products attend them all. Our BrandMinded® team wanted to utilize our client’s success as an opportunity to propel them further. We collected a professional photo gallery of tents around the area to not only grow our content library, but also engage local community members.

Gathering custom photography gave our content a personal feel while allowing us to perfectly formulate photos needed for client projects. By highlighting local places and events we can increase brand recognition across Tampa Bay, aligning our client’s brand with community, familiarity, and local trust. This custom photo content sends the message that Tent Renters Supply is a part of your community, wherever you turn.

About Tent Renters Supply:

For more than 40 years, Tent Renters Supply has been a world leader in tent manufacturing. With their home base in Tampa Bay, TRS excels in local service while also doing business throughout the rest of the country as well as internationally. The primary industries they work with include hospitality, event rental, and festival/entertainment. For more information about Tent Renters Supply, visit their website at https://tentsupply.com/.

WHEN TARGET AUDIENCE AND COMMUNITY COLLIDE

by BrandMinded | Jul 18, 2022 | Branding, digital news, social media marketing

The Working Spaces brand has one mission – to create the best client experience possible. So, when our client came to BrandMinded® in search of a new way to connect with their communities across the country, we got to work. Our team crafted a tagline to grab attention while increasing brand awareness and a sense of community in their six markets by highlighting engaging stories in each city. Thus, The Hometown Experience was born.

Our team researched competitors in the area and focused on the one thing that truly set Working Spaces apart – each team member has deep ties to their community. So, in just 30 days, BrandMinded® created and published various forms of unique content, including social media posts, LinkedIn Ads and long-form blog articles highlighting local team members’ stories and memories of their city. Beginning in Nashville, Tennessee, this campaign gathered 8,976 impressions in just one week’s time. After the campaign’s successful launch in Nashville, we continued to promote one market each month, showcasing Working Spaces employees and their connection to the city and local culture.

Follow along at @WSpacesInc on Instagram and @WSpaces on Facebook to learn more about The Hometown Experience in each market throughout Nashville, Denver, St. Louis, Kansas City, Orlando and Columbia.

Categories

Services

BrandMinded®

Contact Us