USING VIDEO TO CAPTURE TRUE EMOTION

USING VIDEO TO CAPTURE TRUE EMOTION

by | Jul 8, 2022 | digital news, News, social media marketing, video production

Our client, Hyde Park United Methodist, does wonderful work in the community. But when a member of the church anonymously donated $50,000 to struggling families at a local school, the BrandMinded® Team decided only a well produced video could capture the emotion and gratitude of the moment. As you might imagine, when a poignant video is shared on social media, engagement is off the charts. Enjoy!

 
ENGAGING CONTENT CREATION FOR LOCAL FESTIVAL

ENGAGING CONTENT CREATION FOR LOCAL FESTIVAL

by | Jul 6, 2022 | digital news, News

While working with local events company Bay Festivals, our BrandMinded team was given the challenge to launch a new website and social campaign promoting Tampa Bay’s first All-American Barbeque Festival sponsored by Budweiser. With a short timeline to gather sponsors and drive ticket sales, our team got to work on creating engaging and customized content to increase brand awareness and generate local buzz.

Our team researched competitors in the area, successful past festivals, and trending content (i.e., reels, memes, and gifs) that would capture the attention of our target audience and convey a fun, memorable experience for those who attended the All American Barbeque Fest. In just 60 days, BrandMinded created and published 218 pieces of unique content on both Facebook and Instagram – gathering 329,50K unique impressions and a 94% engagement rate, leading to quality results.