After dedicating 20 years to our client Westshore Alliance, Ann Kulig announced she was stepping down as Executive Director. The challenge presented to the BrandMinded Team was how to help our client honor her for all she had done, and appropriately say goodbye.

The solution was to secretly reach out to her many friends and colleagues in the Westshore community and produce a heartfelt goodbye video to be played on the giant video board at Raymond James Stadium during the annual meeting. So as Ann sat quietly in the front row, head down and overcome with emotion, hundreds of friends and colleagues watched her farewell on the big screen, and then stood to say thank you with a long round of applause.