b3 medical
gte financial logo

GTE FEDERAL CREDIT UNION
BECOMES GTE FINANCIAL

GTE Federal Credit Union wanted to broaden services and rebrand as GTE Financial. Our role was the video element of the project. We created a range of TV Commercials, web videos and social media videos to help launch the rebrand.

Client
GTE Financial
Credit Union

Our Work
Rebranding Strategy
TV Commercials
Web Videos
Social Media
Lead Generation
 
 
 
 

REBRANDING STRATEGY

We chose television to reach the largest key
demo. The tagline “Going Beyond Money” spoke
to the new services & new brand.

TV COMMERCIALS PHASE 1

Produced :15 and :30 second commercials to
announce the new name and expansion of services.

TV COMMERCIALS PHASE 1

Produced :15 and :30 second commercials to
announce the new name and expansion of services.

TV COMMERCIALS PHASE 2

Produced :30 and :60 second
commercials to announce new
services and drive web traffic.

HARP Loans

30 Sec Spot

TV COMMERCIALS PHASE 2

Produced :30 and :60 second
commercials to announce new
services and drive web traffic.

HARP Loans

30 Sec Spot

PHASE 3 ONLINE TESTIMONIALS

Produced online
testimonials tied to the
TV Campaign.

PHASE 3 ONLINE TESTIMONIALS

Produced online
testimonials tied to the
TV Campaign.

PHASE 4 Attract Younger Demo

Partnered with local celebrities to promote the U22
account, banking for customers 22 and younger.

Have a Project in Mind?

Have a Project in Mind?

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