COMPLETE CONNECTIVITY SOLUTIONS
Custom Cable needed to re-energize its Marketing & Brand. So, in an industry known for boring “tech talk”, we injected humor and creativity to stand out. And man did it take off!
Funny, memorable, highly produced videos were distributed to a highly targeted audience through multiple social channels and a massive email campaign. The videos quickly became the talk of the industry. They were shared thousands of times, friends telling friends, “you’ve got to see these videos!”
Shown in presentations around the world, the video campaign brought recognition that helped to dramatically increase the value of the company. Custom Cable was recently purchased by one of the largest companies in the industry. The videos are still central to the company’s branding and identity.
Client
Custom Cable
Cable Assemblies
Our Work
New Marketing Strategy
Website Redesign
Video Production
Digital Advertising
Email Marketing
Social Media
MARKETING
STRATEGY
The Way We’re
Wired Makes All
the Difference.
Video message to shape our new position.
We’re just wired differently.
MARKETING
STRATEGY
The Way We’re Wired Makes All the Difference.
Video message to shape our new position.
We’re just wired differently.
EMAIL MARKETING & SOCIAL MEDIA
Provocative, funny, attention getting
videos delivered through email blast and
social media. Thousands of shares.
Huge success!
EMAIL MARKETING & SOCIAL MEDIA
Provocative, funny, attention getting videos delivered through email blast and social media. Thousands of shares. Huge success!
PIZZA DELIVERY
“GUY”
PUNCHOUT TOOL
New online sales tool to facilitate purchasing process.
WEBSITE UPDATE
Refine layout. Easier to navigate.
Focus on new message.
WEBSITE UPDATE
Refine layout. Easier to navigate.
Focus on new message.
PUNCHOUT TOOL
New online sales tool to facilitate purchasing process.
