GTE FEDERAL CREDIT UNION
BECOMES GTE FINANCIAL
GTE Federal Credit Union wanted to broaden its services and rebrand as GTE Financial.
For the biggest bang and widest reach, we wrote, produced and placed commercials for a sizable TV campaign. All 30 and 15 second spots drove online traffic to GteFinancial.Org, where they could hear more of the story through videos with satisfied customers.
The campaign substantially increased application for new HARP Loans as well as memberships with GTE Financial.
Client
GTE Financial
Credit Union
Our Work
Rebranding Strategy
TV Commercials
Web Videos
Social Media
Lead Generation
REBRANDING STRATEGY
We chose television to reach the largest key
demo. The tagline “Going Beyond Money” spoke
to the new services & new brand.
TV COMMERCIALS PHASE 1
Produced :15 and :30 second commercials to
announce the new name and expansion of services.
TV COMMERCIALS PHASE 1
Produced :15 and :30 second commercials to
announce the new name and expansion of services.
TV COMMERCIALS PHASE 2
Produced :30 and :60 second
commercials to announce new
services and drive web traffic.
HARP Loans
30 Sec Spot
TV COMMERCIALS PHASE 2
Produced :30 and :60 second
commercials to announce new
services and drive web traffic.
HARP Loans
30 Sec Spot
PHASE 3 ONLINE TESTIMONIALS
Produced online
testimonials tied to the
TV Campaign.
PHASE 3 ONLINE TESTIMONIALS
Produced online
testimonials tied to the
TV Campaign.
PHASE 4 Attract Younger Demo
Partnered with local celebrities to promote the U22
account, banking for customers 22 and younger.
