Nothing looks worse or sloppier than an outdated, incorrectly sized social media graphic, but staying on top of the changing best practices can be challenging too.
Just think. In 2017, the ideal Facebook cover photo size was 820 x 462. But that’s just for a desktop computer. On a mobile phone, 640 x 360 of that cover photo would be displayed. So, you’d spend a good chunk of time designing something beautiful for desktop, that would just get awkwardly cropped on a mobile phone. And for customers looking at your business profile, it would just look thoughtless and unprofessional.
Now in 2020, while we have even more phone screen size variations than we did a few years ago, we know we can safely recommend different, ideal recommended sizes (be patient, those are coming up).
Getting into the nitty-gritty most of the guides you find online don’t really tell the whole story – If the Facebook cover for desktop is 820 x 312 then the safe area for mobile is actually 556 x 312. I attached an image for this below:
The whole rectangle is desktop, but the orange area is only what you will see on mobile. So, the desktop graphic has to be designed so any important elements are within that mobile area.
But that’s just for a cover photo. What about the profile photo? Timeline photo? Facebook Event photo? And don’t get started with ads – carousel, instant articles, marketplace and more… these all have different recommended sizes that change frequently.
That’s why we’ve created a “cheat sheet” for 2020 – by social media platform. Scroll down to see the sizes broken down by platform and type of graphic.
You can also download our EPS templates by clicking the button below to access Facebook, LinkedIn, and Twitter’s size recommendations. *These templates were made with Illustrator CC 2020 – Please ensure you have the correct version or you may not be able to open them*
Download our Template – Facebook – LinkedIn – Twitter
Facebook Graphic Sizes
| Profile photo: | 170 x 170 |
| Cover photo: | 820 x 312 |
| Timeline photos: | 1200 x 628 |
| Event cover photo: | 1920 x 1080 |
| Panorama: | 600 x 600 |
| 360 Photo: | 6000 x 3000 |
| Ads | |
| Timeline photos: | 1200 x 628 |
| Right column photos: | 1200 x 628 |
| Instant articles photo: | 1200 x 628 |
| Marketplace ads photo: | 1200 x 628 |
| Facebook Stories: | 1080 x 1920 (keep text within 1080 x 1420) |
| Carousel photos: | 1080 x 1080 |
| Messenger: | 254 x 133 |
Twitter Graphic Sizes
| Profile photo: | 400 x 400 |
| Header: | 1500 x 500 |
| In-stream: | 1024 x 512 |
| Summary card: | 280 x 150 |
| Ads | |
| Website card: | 800 x 418, or 800 x 800 |
| App card: | 800 x 418, or 800 x 800 |
| Single and multi-image tweets: | 600 x 335 |
| DM card: | minimum width of 800 |
Instagram Graphic Sizes
| Profile photo: | 110 x 110 |
| Landscape: | 1080 x 566 |
| Portrait: | 1080 x 1350 |
| Square: | 1080 x 1080 |
| Thumbnail: | 292 x 292 |
| Stories (portrait only): | 1080 x 1920 |
LinkedIn Graphic Sizes
| Company page sizes | |
| Cover photo: | 1536 x 768 |
| Company logo: | 300 x 300 |
| Overview tab image: | 360 x 120 |
| Overview tab cover image: | 1192 x 220 |
| Life section hero image: | 1128 x 376 |
| Life tab custom modules image: | 502 x 282 |
| Life tab company photos image: | 900 x 600 |
| Square logo: | 60 x 60 |
| LinkedIn Ads | |
| Company logo: | 100 x 100 |
| Spotlight ads logo: | 100 x 100 |
| Spotlight ad background image: | 300 x 250 |
| Sponsored content image: | 1200 x 627 |
YouTube
| Profile photo: | 800 x 800 |
| Channel cover photo: | 2560 x 1440 |
| Video: | 1280 x 720 pixels (HD) |
SnapChat
| Snapchat ads image: | 1080 x 1920 |
| Snapchat Geofilter image: | 1080 x 1920 |
TikTok
| Profile photo: | 100 x 100 |
| Cover photo size: | 900 x 300 |
| Video: | 1080 x 1920 |
| Profile photo: | 165 x 165 |
| Pin image: | 600 x 900 |
| Promoted Pins: | 600 x 900 |
| Thumbnail of Promoted Pins (small): | 69 x 69 |
| Thumbnail of Promoted Pins (large): | 216 x 146 |
