Freelance Graphic Designer

A freelance social media graphic designer will be ready to develop their existing skills by working with senior creative staff on a range of ambitious and innovative projects. Responsible for helping to drive the creative direction of social media campaigns (creating graphics for Facebook, Instagram and Twitter), an understanding of layout, typography, video editing, animation and art direction will be needed to help the team produce the best work possible.

A good knowledge of the following tools is usually required:

Illustrator – Required
Photoshop
Premiere
After Effects
InDesign

Communication is a big part of the job, so the freelance social media graphic designer must feel confident enough to contribute to the entire creative process. Keeping a finger on the pulse of current trends is also key when moving towards promotion and recognition.

Specific Job Responsibilities Include:

Typical activities

The specific details of a freelance social media graphic designer’s role will vary depending on the role, but common activities include:

– Producing attractive and effective designs for all social media campaigns
– Communicating with senior team members to receive feedback
– Liaising effectively with other team members

Supporting the team throughout the execution of social media campaigns and other digital projects

Skills required

A freelance social media graphic designer needs a wide range of design and creative capabilities. These include:

– Strong written and verbal communication skills
– The ability to meet deadlines in a high-pressure environment
– Adeptness with leading design software packages
– A determination to achieve and succeed
– Creative industry experiences
– A background of working as part of a design team
– The ability to see projects through from inception to production
– Consistency regardless of project size
– Good organizational skills that support the rest of the team
– The motivation to maintain and improve design standards
– The willingness to listen to feedback and use it to improve

From time-to-time a freelance social media graphic designer may need to work hours that aren’t typical, so a flexible approach is needed to get the best from the job.