BrandMinded® Reveals a Digital Brand Overhaul for Bayshore Fit

BrandMinded® Reveals a Digital Brand Overhaul for Bayshore Fit

FOR IMMEDIATE RELEASE
July 1st, 2019

BRANDMINDED® REVEALS A DIGITAL BRAND OVERHAUL FOR BAYSHORE FIT, TAMPA’S BETTER GYM EXPERIENCE

Tampa agency revamps the website with new videos, new brand messaging, new visual identity in a digital rebranding campaign. 

Author

Miné Salkin

Author

Miné Salkin

TAMPA, FL, July 1st, 2019 – BrandMinded®, a digital marketing agency in Tampa, has partnered with Bayshore Fit as its agency of record to design and implement a radical, new digital refresh for the gym’s established brand. Bayshore Fit, an upscale gym with limited memberships, the best equipment, top trainers, and a friendly atmosphere, now boasts a modern, state-of-the-art website with multimedia content and custom photography to match its social media visual overhaul.

Redesigning the website was a full-service endeavor. BrandMinded® produced all elements of the website including custom photography, website design and development, unique content, search engine optimization, as well as video production including drone videography.

“The most important areas we focused on were usability, speed, and functionality,” explains Meagan Floco, Digital Director at BrandMinded®. “We re-engineered the flow of information on the website so now visitors can quickly and easily get information about classes, trainers, memberships, rates, and any other details they need then and there,” Floco says.

The new BayshoreFit.com also comes with an updated brand refresh – a new take on their identity and social presence that better reflects their philosophy and dedication to health and fitness. Located in the heart of South Tampa, Bayshore Fit’s 9,000 square-foot fitness facility offers something for everyone, no matter their experience or fitness level.

“Refreshing the brand identity for Bayshore Fit was an especially exciting project,” says Seth Sullivan, Graphic Designer at BrandMinded®. “Visually, we needed to better communicate their story, their culture, their philosophy. In the end, the result is a cohesive message that defines who they are – the unpretentious, unintimidating, anti-big-box gym where South Tampa Works Out,” Seth explains.

The third major update in the digital brand campaign is the launch of Bayshore Fit Flash – a new health and fitness blog where members and people in the Tampa Bay community can ask questions about nutrition, exercises, training tips, and more.

 “The digital rebrand wasn’t all just about updating Bayshore Fit’s look,” says Miné Salkin, Senior Content Specialist at BrandMinded®. “It’s also about getting closer with the fitness community in South Tampa and having genuine engagement with them. The Bayshore Fit Flash will be a new branded publication where people can ask trainers questions about health and fitness, and have them answered,” Salkin explains.

BrandMinded® will roll out these stories over Facebook, Instagram, LinkedIn, Twitter and also video formats in the coming months – and encourages everyone to stay tuned and follow Bayshore Fit on social media for all future news and updates.

About BrandMinded®:

A WHOLE NEW BRAND OF DIGITAL MARKETING.

BrandMinded® is an innovative, focused, passionate digital marketing agency with a straightforward mission: to help small to medium sized businesses grow. We offer a full spectrum of marketing and advertising services for our clients including TV, radio, print, outdoor and video production, in addition to content marketing, SEO, SEM, social media and reputation management.

Our team is a collective of talented, experienced creatives who have worked to increase revenues of companies in more than 30 states nationwide. Driven by data, fueled by creativity – we help businesses grow in Tampa Bay and beyond.

For more information, visit www.BrandMinded.com

About Bayshore Fit:

Bayshore Fit is an upscale gym with a friendly vibe located in South Tampa, Florida. Owners Beth Scanlan and Jeff Fink, with over 20 years of fitness expertise, created their ideal gym that breaks out of the big-box gym mold.

At Bayshore Fit, members are greeted by their name and enjoy clean, updated equipment with no crowds. The gym also offers members unlimited classes, customized personal training sessions and a unique outdoor functional fitness shed. Everyone, regardless of their fitness level, has a place at Bayshore Fit.

For more information, visit https://bayshorefit.com/

BrandMinded® Wins 2 Gold Web Design Awards

BrandMinded® Wins 2 Gold Web Design Awards

FOR IMMEDIATE RELEASE
May 20, 2019

BRANDMINDED® WINS TWO GOLD WEB DESIGN AWARDS

 

Author

Miné Salkin

Author

Miné Salkin

TAMPA, Florida – BrandMinded®, a creative agency based in the heart of historic Hyde Park, is the winner of two Gold Hermes Creative Awards – a professional, international competition recognizing excellence in digital and electronic media. The Tampa digital agency is awarded Gold for the design and development of the Beaux-Arts Group and Christine’s Hope for Kids Foundation websites.

“When a client approaches us with the need for a new website, we work with them very closely to establish the most effective designs, layouts, and functionalities to address their specific goals,” says Meagan Floco, Digital Director and senior web developer at BrandMinded®.

“We are thrilled that both these websites, although very different in nature and scope, were both recognized with Gold awards at the international level,” Mrs. Floco says.

Beaux-Arts Group is a commercial furniture dealer specializing in workplace design and ergonomics; BrandMinded® won Gold recognition in the B2B category of web design for the newly redesigned, state-of-the-art website.

Christine’s Hope for Kids Foundation is a non-profit organization that helps less fortunate children by supporting local community agencies in fundraisers and educational ventures. As a non-profit, BrandMinded® developed a responsive website, pro-bono, that would allow visitors to understand the mission and donate to their cause.

About BrandMinded®:

A WHOLE NEW BRAND OF DIGITAL MARKETING.

BrandMinded® is an innovative, focused, passionate digital marketing agency with a straightforward mission: to help small to medium sized businesses grow. We offer a full spectrum of marketing and advertising services for our clients including TV, radio, print, outdoor and video production, in addition to content marketing, SEO, SEM, social media and reputation management.

Our team is a collective of talented, experienced creatives who have worked to increase revenues of companies in more than 30 states nationwide. Driven by data, fueled by creativity – we help businesses grow in Tampa Bay and beyond.

For more information, visit www.BrandMinded.com

About Beaux-Arts Group:

For more than 30 years, Beaux-Arts Group has incorporated design, research, superior products and innovative thinking to create distinctive high-performance workplaces to address the dynamic needs of their clients.

Because Beaux-Arts Group was created by architects, they understand the relationship between integrated design and furniture solutions. Their specialized department personnel are vigorously trained to offer in-depth services not normally encountered in the industry. And as the exclusive Knoll dealer on Florida’s West Coast, only Beaux-Arts Group can offer the most superior products on the market as well as furnishings, textiles and accessories.

For more information, visit www.beauxartsgroup.com

About Christine’s Hope for Kids Foundation:

The mission of Christine’s Hope for Kids is to help less fortunate children; and to support local community agencies to work with and benefit children in need. Whether we are supporting children to attend camp, holding book fairs, or packing pajama bags for children in shelters, we believe that it is the little things that can and do make the greatest impact in a child’s life.

Christine’s Hope for Kids was founded to continue the legacy of the late Christine Gianacaci, a 22-year-old Lynn University student hailing from Hopewell. Christine had a passion for helping children in need and was fulfilling that passion on a January 2010 mission to Haiti when her life was tragically taken by a catastrophic earthquake. Her determined pursuit of spreading hope to children led us to found the organization in her honor.

For more information, visit www.christineshope.org

About the Hermes Creative Awards:

The Hermes Creative Awards is administered and judged by the Association of Marketing and Communications Professionals. AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners are selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.

For more information, visit www.hermesawards.com

An Open Letter to Small Business Owners: Why You Need Digital Marketing

An Open Letter to Small Business Owners: Why You Need Digital Marketing

AN OPEN LETTER TO SMALL BUSINESS OWNERS: WHY YOU NEED DIGITAL MARKETING

author mine salkin

Author

Miné Salkin

If you are a small business owner reading this, let us start out by saying thank you. Not many understand how incredibly difficult and stressful it is to run a business, and the courage that it takes to be responsible for an entire company. Your employees and their families depend on you. Maybe you’ve risked your own financial safety to pursue a dream. Somehow, in your mind, it’s better to work for yourself 90 hours a week than to work for someone else for 40 hours.

(more…)

BrandMinded® Has Landed in Tampa

BrandMinded® Has Landed in Tampa

FOR IMMEDIATE RELEASE
March 19, 2019

BRANDMINDED® HAS LANDED IN TAMPA

A new digital agency opens its doors in Hyde Park, Tampa

Author

Miné Salkin

Author

Miné Salkin

TAMPA, Florida – A whole new brand of digital marketing has landed with BrandMinded®; a full-service creative and advertising agency in the heart of Hyde Park. With more than 15 years of experience delivering results for clients all over the nation, it has now returned to its home – Tampa Bay – to focus on helping small to medium-sized businesses with digital strategy, web design, and brand development.

“Our agency is focused on helping small to medium-sized businesses because we are one,” says Kimberly Harvill, Principal at BrandMinded®. “In the past, only large enterprises with sizable advertising budgets could be disruptive. Now we’re here to demystify the digital space, and to help our partners thrive by using the best-in-class in digital strategy to grow their business.”

BrandMinded® provides a myriad of traditional advertising and digital marketing services including web design, search engine optimization, search engine marketing, social media and reputation management, content creation, as well as television, print, and outdoor advertising.

“Tampa Bay is a hotbed of innovation and entrepreneurship, with startups and small businesses having unique opportunities to grow,” says Meagan Floco, Digital Director at BrandMinded®. “We are the newest agency to enter this space and are looking forward to providing digital marketing services to businesses seeking a true, collaborative partnership.”

The agency’s launch campaign, “What’s on your Mind?,” invites business owners to describe what they need most in a digital strategy.

“What we’re seeing is that many small businesses are underserved,” says Karen Barrera, Executive Director at BrandMinded®. “We’re leveling the playing field by helping our clients invest in the digital tools available to them, working together to generate returns on their investments.”

 

About BrandMinded®:

BrandMinded® is an innovative, focused, passionate digital marketing agency with a straightforward mission: to help small to medium sized businesses grow. We offer a full spectrum of marketing and advertising services for our clients including TV, radio, print, outdoor and video production, in addition to content marketing, SEO, SEM, social media and reputation management.

Our team is a collective of talented, experienced creatives who have worked to increase revenues of companies in more than 30 states nationwide. Driven by data, fueled by creativity – we help businesses grow in Tampa Bay and beyond.

For more information, visit www.BrandMinded.com

BrandMinded® Launches The New Beaux-Arts Website

BrandMinded® Launches The New Beaux-Arts Website

FOR IMMEDIATE RELEASE
Feb 22nd, 2019

BRANDMINDED® LAUNCHES THE NEW BEAUX-ARTS WEBSITE

The website focuses on service, custom photography & video, to deliver a world-class user experience to its target audience.

Author

Miné Salkin

Author

Miné Salkin

TAMPA, Florida – Tampa digital agency BrandMinded® has designed, developed and launched a state-of-the-art website for Beaux-Arts Group, an interior design firm and the exclusive dealer of Knoll furniture throughout Central Florida. From UI design, to custom photography, videography, content writing and updating the content management system, BrandMinded® has overhauled the entire website from the ground up.

 

From commercial space to education, government, and healthcare, the Beaux-Arts Group provides answers to complex workspace challenges. The new website features an elegant, intuitive sitemap that allows users to easily navigate through their different services, industries served, and past projects.

 

While the previous website was mobile-friendly and optimized for search engines, Beaux-Arts wanted to re-assert their unique viewpoint that everything starts with service.

 

“Their client-centric philosophy on design and furnishings extends not only to the people in their showroom, but within every touchpoint they have with their clients,” says Seth Sullivan, Graphic Designer at BrandMinded™, the project’s design lead.

 

“We wanted to create an extraordinary website that’s not only beautiful but gives the user a world-class digital experience. We moved away from the boxed layout to a fullwidth site that would fully allow us to showcase the high-calibre of work that is Beaux-Arts,” Seth says.

 

The new Beaux-Arts Group website showcases the company’s pursuit of excellence through a modernized, responsive interface that delivers a stunning user experience. The Home and About Us page prominently feature the new office and company headquarters that Beaux-Arts acquired in 2017 in the modern Sykes building in downtown Tampa. BrandMinded™ provided professional photography and videography shoots to showcase the staff’s passion for service, and to feature the Beaux-Arts living showroom – the pinnacle of their interior design genius.

 

In the future, the website will be home to the Beaux-Arts 3D Experience – an interactive, immersive 3D display that allows users to explore the possibilities of space and unlock the potential of their own work environments. To stay tuned on these developments, be sure to follow Beaux-Arts Group’s on Facebook, LinkedIn, Twitter, Pinterest and Instagram.

About Beaux-Arts Group

For more than 30 years, Beaux-Arts Group has incorporated design, research, superior products and innovative thinking to create distinctive high-performance workplaces to address the dynamic needs of their clients.

Because Beaux-Arts Group was created by architects, they understand the relationship between integrated design and furniture solutions. Their specialized department personnel are vigorously trained to offer in-depth services not normally encountered in the industry. And as the exclusive Knoll dealer on Florida’s West Coast, only Beaux-Arts Group can offer the most superior products on the market as well as furnishings, textiles and accessories.

For more information, visit www.beauxartsgroup.com

About BrandMinded®:

BrandMinded® is an innovative, focused, passionate digital marketing agency with a straightforward mission: to help small to medium sized businesses grow. We offer a full spectrum of marketing and advertising services for our clients including TV, radio, print, outdoor and video production, in addition to content marketing, SEO, SEM, social media and reputation management.

Our team is a collective of talented, experienced creatives who have worked to increase revenues of companies in more than 30 states nationwide. Driven by data, fueled by creativity – we help businesses grow in Tampa Bay and beyond.

For more information, visit www.BrandMinded.com

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